Brand Tone

Helpful and Knowledgeable, Community-Oriented and Friendly, Reliable and Trustworthy, Supportive and Down-to-Earth, Traditional yet Innovative

Brand Values

• •Customer Experience/Customer-Focused
• •Integrity
• •Accountability
• •One Team
• •Sustainable Growth
• •Open Communication
• •Dedication to the Land, Livestock, and Rural Way of Living
• •Community Concern
• •Education, Training, and Information

Best Practices

• •Emphasize Expertise with Accessibility: Share knowledge and advice in a way that is easy to understand for both experienced professionals and hobbyists. Avoid overly technical jargon unless a specific audience is targeted.
• •Highlight Community and Cooperation: Regularly reference the cooperative model and the benefits it brings to members and local areas. Use "we," "us," and "your community" to foster a sense of belonging.
• •Maintain a Helpful and Approachable Voice: Frame content around solving customer problems and answering their questions. Use a friendly, neighborly tone that invites interaction.
• •Show, Don't Just Tell, Reliability: Back up claims of quality and trust with specifics, such as years of experience, customer testimonials (where appropriate), and details about product sourcing or service standards.
• •Be Authentic and Relatable: Speak the language of your customers. Understand their challenges and aspirations related to farming, gardening, and rural living, and reflect that understanding in your copy.

Social Perception

Generally perceive Southern States as a reliable supplier of quality agricultural, home, and garden products with knowledgeable and helpful staff. They are seen as a trusted local resource, particularly for those in rural and agricultural communities. The cooperative model and long history contribute to a sense of trust and shared community.

Copy Examples

• •Headline: Your Partner in Every Season. Body: For over 100 years, Southern States has been right here with you, providing the quality supplies, expert advice, and neighborly service you count on. From field to farm to family garden, we're here to help you get the job done right.
• •Headline: Got Questions? Our Experts Have Answers. Body: Whether you're a seasoned farmer or a weekend gardener, our team is ready to share their knowledge. Stop by your local Southern States for personalized advice and the best solutions for your land and home.
• •Headline: Rooted in Community, Growing for the Future. Body: As a farmer-owned cooperative, we believe in the power of working together. We're invested in the success of our members and the vitality of our local communities.
• •Headline: The Tools You Need, The Expertise You Trust. Body: Don't just get the supplies; get the support. Southern States offers everything from high-quality feed and seed to innovative agronomy services, all backed by a century of know-how.
• •Headline: For Those Who Do. For Those Who Grow. That's Southern States. Body: We understand the dedication it takes. That’s why we’re committed to providing everything you need to nurture your land, care for your animals, and make your home a better place.