Brand Tone

Friendly and Approachable, Empowering and Inspirational, Southern and Spirited, Authentic and Genuine, Community-focused

Brand Values

• •Empowerment: Empower every woman of any age, shape, or size to feel beautiful inside and out.
• •Inclusivity: Offers a wide range of sizes (XS-3XL) and showcases diverse models.
• •Giving Back/Purchase with Purpose: A portion of every sale goes towards helping a person or family in need.
• •Authenticity & Storytelling: Values sharing real stories, including the founder's and those of other women.
• •Customer Focus & Service: Aims for a great shopping experience and demonstrates care through personal communication and flexible solutions.
• •Faith: Subtly underpins the brand's ethos of helping others.
• •Quality and Affordability: Offers high-quality, on-trend clothing and accessories at affordable prices.
• •Ethical Considerations: Shows concern for fair labor practices and eco-friendly manufacturing for some products.

Best Practices

• •Embrace 'Southern Hospitality' in Language: Use warm, inviting, and colloquial language. Think 'y'all,' 'honey,' 'sweet tea' – but use them authentically.
• •Focus on Empowerment and Positivity: Every piece of copy should aim to uplift the reader, reinforcing messages of self-love and body positivity.
• •Tell Stories: Weave in the brand's origin story and share stories of the women in the community to reinforce authenticity and connection.
• •Be Inclusive in Visuals and Text: Ensure that copy speaks to women of all ages, shapes, and sizes, reflecting the brand's commitment to inclusivity.
• •Maintain a Helpful and Caring Voice: The tone should always be helpful, understanding, and demonstrate that the brand genuinely cares about its customers' experience.

Social Perception

Positive and Supportive, Trusted Small Business, Advocate for Body Positivity, Fashionable and On-Trend, Community-Oriented

Copy Examples

• •Instagram Post Caption (New Dress): Sweet tea, sunshine, and this new [Dress Name]! ☀️ Feel effortlessly beautiful and ready for any adventure life throws your way. Made with love, for every Southern soul. Tap to shop, y'all! #SouthernSoulCollectives #NewCollection #SouthernCharm #FeelGoodFashion #ShopSmall
• •Email Subject Line (Sale): Hey Sunshine! ✨ A little treat just for you from your Southern Soul family! Email Body Snippet: We believe every woman deserves to shine! That's why we're giving you a special something to brighten your day and your wardrobe. Find pieces that speak to your heart and let your beautiful soul radiate. Because you are enough, gorgeous!
• •Facebook Ad Copy: Tired of clothes that don't get YOU? At Southern Soul Collectives, we celebrate every woman, every size (XS-3XL!), every beautiful story. Discover effortless style with a touch of Southern grace and a whole lotta heart. Shop now and join our tribe of empowered women! #SouthernStyle #BodyPositive #WomanOwned #FashionForEveryStory
• •Product Description (Graphic Tee): Spill the sweet tea, honey! This sassy graphic tee says it all with a wink and a smile. Crafted for comfort and designed to let your Southern spirit shine, it's more than just a tee – it's a statement. Wear it proud, beautiful! #SouthernSass #GraphicTeeLove #JustMyStyle #SouthernSoul
• •Website 'About Us' Snippet: More than just a boutique, Southern Soul Collectives is a dream born from a Georgia peach with a restless gypsy spirit. We're here to wrap you in styles that feel like home, empower your every step, and remind you that giving back is always in season. Every purchase helps us share a little more love. Thank y'all for being part of our story.