Brand Tone

friendly, dependable, and community-oriented, projecting an approachable, professional, and helpful local trusted partner image.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Reliability and Punctuality
• •Local Community Focus
• •Accessibility and Affordability

Best Practices

• •Always Be Neighborly: Use a warm, approachable, and friendly tone in all communications. Address customers personally and avoid overly corporate jargon.
• •Highlight Local Pride: Regularly incorporate references to New Orleans culture, events, and neighborhoods. This reinforces the brand's identity as a proud local business.
• •Show, Don't Just Tell: Use visuals (photos and videos) of the team, the printing process, and happy customers to build authenticity and trust. Let the quality of the work speak for itself.
• •Emphasize Reliability: In your messaging, consistently mention your commitment to quality, timeliness, and customer satisfaction. Use customer testimonials as proof points.
• •Stay Solution-Oriented: Frame your services as solutions to customer needs. Whether it's a "nightmare order" that needs saving or a simple design that needs tweaking, position the brand as a helpful and capable partner.

Social Perception

A top-tier, reliable, and expert local business providing a painless and stress-free experience, recognized as the 'best in the biz' with strong customer loyalty.

Copy Examples

• •Your Vision, Our Craft. For over 30 years, Southern Silk Screening has been the trusted choice for vibrant, quality custom apparel in New Orleans. Let's bring your design to life.
• •Check out these awesome shirts we just printed for [Client Name]! We love seeing local businesses gear up with fresh designs. Need to outfit your team? Drop us a message!
• •That feeling when the colors pop just right! Every shirt we print is a piece of art made with care. #SouthernSilkScreening #ScreenPrinting #ShopLocalNOLA #MadeInChalmette
• •Gear Up for Festival Season, [Business Name]!
• •Quality Screen Printing in NOLA | Southern Silk Screening | Get a Free Quote Today