Brand Tone

approachable, informative, and wholesome

Brand Values

• •Natural Ingredients
• •Handcrafted Quality
• •Skin Health & Gentleness
• •Transparency
• •Customer Well-being

Best Practices

• •Emphasize Natural & Gentle: Consistently use words like "natural," "pure," "gentle," "handmade," "nourishing," "soothing," and "wholesome" to reinforce the core product attributes.
• •Be Informative, Not Overly Technical: Explain the benefits of ingredients in a clear, easy-to-understand way. Avoid jargon where possible, or explain it simply if necessary. The goal is to educate and build trust.
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "it's," "you'll") where appropriate. Address the customer directly ("your skin," "you'll love"). Keep sentences relatively clear and concise.
• •Show, Don't Just Tell: Instead of just saying a soap is "good," describe the experience or the feeling it provides (e.g., "leaves your skin feeling silky smooth," "the calming scent of lavender").
• •Stay True to Your Values: Ensure all copy reflects the brand's commitment to natural ingredients, quality craftsmanship, and customer well-being. Authenticity is key to building a loyal customer base.

Social Perception

high-quality, natural, and handcrafted skincare products

Copy Examples

• •Treat your skin to the gentle embrace of our Lavender Oatmeal soap. Handmade with soothing colloidal oatmeal and pure lavender essential oil, it’s the perfect way to calm your skin and your senses after a long day. Naturally nourishing, genuinely gentle.
• •Tired of dry, itchy skin? Our Goat's Milk & Honey bar is packed with nature's best moisturizers. Experience the difference real ingredients can make – just pure, creamy goodness for a happy, healthy glow.
• •Why do we love shea butter? This incredible natural ingredient, featured in many of our soaps, is a powerhouse of vitamins and fatty acids, renowned for its deep moisturizing and skin-softening properties. Discover the magic of shea with every wash!
• •Weekend vibes mean taking a little extra time for you. How about a luxurious bath with your favorite Southern Natural soap? Let the natural aromas whisk you away. What’s your go-to scent for relaxation?
• •Freshly poured and ready to pamper! Our new [Soap Name] soap has just hit the shelves. Crafted with [Key Ingredient 1] and [Key Ingredient 2] for an invigorating experience, it's the natural boost your skin has been waiting for. Shop the collection now!