Brand Tone

Professional, Empowering, and Supportive.

Brand Values

• •Quality and Consistency
• •Professional Expertise and Education
• •Customer Success
• •Reliability and Trust

Best Practices

• •Speak from Experience: Always frame messaging from the perspective of a knowledgeable industry professional. Use correct terminology and reference common challenges that lash artists face to build authority and rapport.
• •Focus on Their Success, Not Just Your Product: Instead of saying "Our adhesive is great," say "Our adhesive gives your clients phenomenal retention, which means happier clients and a stronger business for you." Connect product features to professional benefits.
• •Use a Supportive and Empowering Tone: Employ words like "elevate," "master," "perfect," "confident," and "grow." Position the brand as a partner and a source of support, reinforcing the "your success is our success" value.
• •Highlight Quality and Reliability in Every Message: Consistently mention keywords like "quality," "consistent," "reliable," and "professional-grade." This reinforces the core solution the brand provides to the market.
• •Amplify Customer Voices: Regularly feature testimonials and user-generated content in marketing materials. This provides social proof and authentically validates the brand's promises of quality and positive business impact.

Social Perception

The perception of Southern Lash Supply among its customers is overwhelmingly positive. They are praised for high-quality products, excellent customer service, and their role in helping lash artists grow their businesses. The brand is seen as a reliable problem-solver for professionals seeking consistent, high-performance supplies.

Copy Examples

• •Precision in your hands, perfection on their lashes. Our Pro-Series Volume Tweezers are engineered for artists who refuse to compromise on quality. Create flawless, lightweight fans with an effortless grip that lasts all day. Elevate your artistry. #SouthernLashSupply #LashArtist #VolumeLashes #LashSupplies #LashTech
• •Your Career in Lashing Starts Here. Go from aspiring artist to confident professional with our 2-day Classic Eyelash Extension Certification course. Learn from industry veterans and get the hands-on training you need to succeed. Enroll Today.
• •A restock you can rely on. Your favorite Magnolia adhesive is back! Never stress about running out of your go-to adhesive again. We know consistent, high-quality product is crucial for your business, and we're here to ensure you have what you need, when you need it.
• •By Lash Artists, For Lash Artists. Tired of inconsistent supplies and adhesives that don't hold up? So were we. Southern Lash Supply was founded by a 18-year lash veteran to provide the high-performance, reliable products your business deserves. Experience the difference quality makes. Shop The Collection.
• •Midnight Matte Mink Lashes - C Curl .15. Give your clients the deep, dramatic lash line they dream of without the unnatural shine. Our Midnight Matte Mink lashes are exceptionally soft, true-black, and fan out like a dream. Designed for consistency and durability, they ensure your work looks flawless from application to fill. Because your best work requires the best supplies.