Brand Tone

friendly, enthusiastic, trendy, and approachable

Brand Values

• •Affordability & Accessibility
• •Style & Quality
• •Customer Experience
• •Inclusivity
• •Empowerment
• •Community
• •Passion for Fashion & Design
• •Ethical Practices

Best Practices

• •Be Genuinely Enthusiastic & Positive: Use exclamation points judiciously but effectively, incorporate positive adjectives, and maintain an upbeat, welcoming voice in all communications. Reflect the "fun" aspect of the shopping experience.
• •Emphasize "You" and Community: Address the customer directly (e.g., "for you," "your style"). Foster a sense of belonging by using inclusive language and highlighting how the clothes make *them* feel.
• •Keep it Trendy and Current (but Timeless): Use contemporary language and emojis where appropriate (especially on social media), but ensure the core message of timeless beauty and style isn't lost.
• •Highlight Value and Empowerment: Consistently weave in the ideas of affordability, quality, and how the clothing helps women feel confident and express their individuality.
• •Stay Visually Cohesive and Bright: Ensure imagery aligns with the "vibrant colors" and "beautiful fabrics" brand promise. The visual tone should complement the written tone – chic, stylish, and inviting.

Social Perception

Customers generally perceive Southern House positively, viewing it as a source for trendy, affordable, and good-quality contemporary women's clothing. They are appreciated for their fast shipping, user-friendly app, and frequent new arrivals. The brand is seen as offering stylish pieces that are inclusive and make customers feel good. The emphasis on being "millennial-driven" seems to resonate with their target audience.

Copy Examples

• •✨ Hello, sunshine! ☀️ Twirl into the new season with our ‘Golden Hour’ floral maxi dress. Effortlessly chic and oh-so-comfy, it’s the perfect pick for brunches, garden parties, or just feeling fabulous any day of the week! Tap to shop your new favorite look! #SouthernHouseStyle #NewCollection #FloralDress #TrendyFashion #FeelGoodFashion
• •Hey, gorgeous! 👋 Ready to refresh your wardrobe with pieces that make you shine? At Southern House, we believe every woman deserves to feel beautiful and confident, without spending a fortune. Discover fun, affordable, and stylish clothing designed for YOU. ✨ Shop our latest arrivals now and enjoy free shipping on orders $99+! [Link to website] #ShopSouthernHouse #AffordableStyle #FashionForEveryone #SouthernCharm
• •🎉 Surprise! 🎉 Up to 40% OFF is waiting for you, Southern Belle!
• •GRWM: Southern House edition! ✌️ Taking our fave ‘Good Vibes Only’ graphic tee from comfy casual to weekend ready in 3…2…1! Which look is your fave? Let us know below! 👇 #SouthernHouseClothing #GraphicTeeStyle #OOTDInspo #TikTokFashion #StyleHack #TrendyAndAffordable
• •Complete your look with a touch of Southern House charm! ✨ Our 'Sweet Serenity' beaded hoops are the perfect blend of elegance and everyday style. Hand-picked for quality and designed to make you sparkle. Pin it for later or shop now! #SouthernHouseAccessories #JewelryLove #StyleInspo #FashionDetails #MustHavePieces