Brand Tone

Friendly and Welcoming, Community-Oriented, Family-Centric, Service-Focused

Brand Values

• •Customer Satisfaction
• •Family
• •Community
• •Accessibility
• •Southern Charm/Hospitality

Best Practices

• •Use "Y'all" and Southern colloquialisms (authentically): Incorporate friendly, Southern-tinged language naturally within the copy.
• •Maintain a Personal Touch: Continue to share glimpses of Amy's personality and the family aspect of the business where appropriate.
• •Emphasize Community: Regularly direct customers to the Facebook group and highlight the benefits of being part of the "Southern Gypsy Souls family."
• •Focus on the "Why": Remind customers of the brand's commitment to their satisfaction and the joy of finding unique items.
• •Be Visually Consistent: Ensure that the language used in social media captions and website copy aligns with the visual aesthetic (e.g., if the visuals are warm and inviting, the copy should be too).

Social Perception

Positive Customer Service, Unique Product Selection, Convenience, Engaged Community, Appreciation for Style

Copy Examples

• •Hey Y'all! 👋 Fresh arrivals just hit the floor (and the website!). Come on in and find your next favorite piece that’ll make you feel like a true Southern Gypsy Soul!
• •From our family to yours, we've handpicked these adorable new goodies for your Little Gypsy Darlin's. Because every soul deserves a little sparkle! ✨
• •Don't miss out! Join our exclusive Facebook family for first looks at new treasures and special deals. It's where our Southern Gypsy Souls community comes together!
• •We're absolutely thrilled with our latest collection of [Product Category, e.g., home decor]! Each piece is chosen with love, hoping to bring a touch of Southern charm right into your home.
• •Your happiness is what makes our world go 'round! Got a question or just wanna say hi? We're always here to help you have the best shopping experience, sugar.