Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Southern & Sassy, Inspirational, Empowering, Humorous

Brand Values

• •Creativity and Self-Expression
• •Authenticity
• •Community and Connection
• •Joy and Fun
• •Personal Growth
• •Southern Heritage/Charm

Best Practices

• •Embrace "Southernisms" Authentically: Use Southern colloquialisms, slang ("y'all," "sugar," "fixin' to"), and cultural references naturally. Avoid forcing it or creating caricatures. The "Southern charm & a little bit of sass" should feel genuine.
• •Inject Personality and Humor: Let Tiffany's described "high energy," love for "belly laughs," and "sassy" side shine through. Use emojis where appropriate to enhance a friendly, approachable tone.
• •Highlight Craftsmanship and Creativity: Even for product-focused copy, weave in the brand's passion for making and creativity. Emphasize the "custom" and "personalized" aspects as a form of self-expression for the customer.
• •Maintain a Conversational and Engaging Voice: Write as if you're talking to a friend. Ask questions, invite interaction, and make customers feel like part of the "Southern Gals" community.
• •Develop a Tone Guide: Create a simple internal guide with keywords (e.g., friendly, sassy, charming, creative, fun, down-to-earth), examples of "do's and don'ts" for language, and preferred greetings/closings to ensure anyone writing copy understands and can replicate the brand voice. This is especially important if the business grows.

Social Perception

Genuine, creative, and rooted in a friendly, Southern-inspired persona. The "messy," "sassy," and "creative" aspects are consistently highlighted. As an Art Instructor/Creative Mentor: highly regarded for her teaching, enthusiasm, and ability to inspire.

Copy Examples

• •Hey y'all! 👋 Strut your Southern charm with a touch of sass! Our new tees are here, fresh off the press and ready to make a statement. Perfect for sippin' sweet tea on the porch or wranglin' the kids. Snag yours before they're gone like a biscuit on Sunday! 😉 #SouthernGalsDesigns #SassyTees #SouthernStyle
• •Don't let your drink go naked, sugar! 😉 Our custom tumblers are here to keep your sips stylish and your personality poppin'. From monograms to your favorite sassy sayin', we'll make it uniquely YOU. What will yours say? ✨ #CustomTumblers #SouthernCharm #DrinkInStyle
• •Want your designs to pop brighter than a firefly in June? 🤩 Our top-notch DTF and sublimation prints make sure your custom gear is vibrant, durable, and turns heads. Quality that speaks for itself, with a little Southern Gals flair! #PrintPerfection #CustomMade #SouthernCrafted
• •Unleash your inner sparkle without breakin' the bank! ✨ Our [Sale Event Name] is ON! Get your favorite Southern Gals goodies – from tees to tumblers – at prices that’ll make you wanna holler! Time to get creative with your style. #SouthernSale #CreativeDeals #TreatYourself
• •Spill the sweet tea! 🗣️ What's your go-to Southern sayin'? We're lookin' for inspiration for our next batch of sassy tees! Drop your faves below 👇 and you might just see it in our shop! #SouthernSayins #GalsTalk #NewCollection