Brand Tone

warm, inviting, nostalgic, and authentic. It's also community-focused, proud, and resilient.

Brand Values

• •Nostalgia and Storytelling: Evoking cherished memories and the essence of Southern living through scent. Each candle aims to tell a story of a Southern destination or experience.
• •Quality and Craftsmanship: Commitment to high-quality, hand-poured products using safe, locally-sourced ingredients where possible (soy wax, cotton wicks, chemical-free fragrances).
• •Community: Fostering a sense of belonging, supporting other local Southern businesses, and giving back to the community, including providing living-wage jobs.
• •Authenticity and Southern Heritage: Celebrating a modern, inclusive, and charming South, moving beyond stereotypes. The brand is rooted in genuine love for Southern culture and traditions.
• •Resilience and Empowerment: Embodied by the founder's journey and the brand's growth, inspiring others.
• •Hospitality: Creating products that make a home feel comforting and inviting for everyone.
• •Inclusivity: While rooted in Southern traditions, the products are for anyone seeking comfort and a welcoming atmosphere, celebrating commonalities across different walks of life.

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and blog content. Focus on the memories, feelings, and Southern experiences that inspire each scent.
• •Use Warm and Evocative Language: Employ descriptive adjectives and sensory details that appeal to nostalgia, comfort, and the charm of the South (e.g., "sun-drenched," "heirloom," "gentle," "heartwarming").
• •Maintain an Authentic Voice: Let the founder's passion and genuine love for Southern culture shine through. Keep the tone personal, relatable, and honest.
• •Highlight Core Values: Consistently reference values like community, quality, heritage, and inclusivity in your messaging, whether directly or indirectly.
• •Engage with Your Audience: Foster a sense of community by asking questions, responding to comments thoughtfully, and sharing user-generated content. Maintain a friendly and approachable demeanor in all communications.

Social Perception

Southern Elegance is generally perceived very positively by customers and the public as a brand with high-quality products that evoke authentic Southern charm, has a strong founder story, community-oriented values, and is trustworthy and relatable, symbolizing resilience.

Copy Examples

• •Let our 'Carolina Cotton Fields' candle transport you back to simpler days. Hand-poured with love in North Carolina, this comforting blend of soft linen and sun-dried cotton captures the gentle warmth of a Southern afternoon. It's more than a scent; it's a memory waiting to unfold in your home. Modern values, Southern charm, bottled just for you.
• •Sunday mornings, sweet tea, and the gentle flicker of your favorite Southern Elegance candle. ✨ What scent is making your home feel extra cozy today? Share your weekend rituals with us! #SECandleCo #SouthernCharm #SenseOfHome #WeekendVibes #HandPouredWithLove
• •From D'Shawn's Kitchen to Your Home: Every Southern Elegance candle begins with a memory – a grandmother's recipe, fireflies on a summer night, the unique spirit of a beloved Southern town. We pour that nostalgia, that warmth, into every batch, hoping to bring a piece of our heart and heritage into your space. Discover the story behind our newest scent...
• •Missing that feeling of home? ✨ Our Southern-inspired soy candles are crafted to evoke your most cherished memories. Hand-poured in small batches, using only the finest ingredients. Bring the heart of the South to your doorstep. Shop now and find your signature scent! #SouthernElegance #HandmadeCandles #SupportSmallBiz #NostalgicScents
• •More Than Just a Candle: How Scent Connects Us to Our Southern Roots. At Southern Elegance, we believe that a fragrance can be a powerful journey. It can whisk you away to a front porch swing, a bustling market, or a quiet moment of reflection. Join us as we explore the deep connections between scent, memory, and the unique tapestry of Southern life...