Brand Tone

Elegant & Luxurious, Warm & Inviting, Personal & Passionate, Nostalgic & Evocative

Brand Values

• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Home & Comfort
• •Southern Heritage & Inspiration
• •Customer Connection & Joy

Best Practices

• •Embrace Storytelling: Weave the brand's origins, inspirations (nature, travel, Southern memories), and passion for fragrance into product descriptions, social media posts, and "About Us" sections.
• •Use Evocative and Sensory Language: Describe scents and the ambiance candles create using rich, descriptive adjectives that appeal to emotions and memories (e.g., "crisp, airy, and clean," "woodsy and smokey," "luxurious welcome").
• •Maintain an Elegant Visual Identity: Ensure all photography and visual content aligns with the brand's luxurious, warm, and aesthetically pleasing style seen on Instagram and the website.
• •Highlight Quality and Craftsmanship: Consistently mention the hand-poured nature, small-batch production, use of coconut wax, essential oils, and the reusability of the "statement piece" containers.
• •Engage with Southern Charm: Infuse copy with a touch of Southern warmth and hospitality, making customers feel welcomed and valued. This can be subtle, through welcoming phrases or by highlighting scents inspired by Southern traditions and landscapes.

Social Perception

High-Quality Luxury Product, Effective & Pleasing Fragrances, Stylish Home Decor Accent, Giftable, Positive Brand Experience

Copy Examples

• •Headline: Southern Bungalow Co: Where Luxury Meets Lived-In Comfort. Body: Each hand-poured coconut wax candle is a testament to Southern grace, designed to fill your home with evocative fragrances and timeless elegance. Discover scents that tell a story. Call to Action: Shop Our Collections.
• •Headline: Transform Your Home into a Sanctuary. Body: Inspired by cherished memories and the art of Southern living, our candles offer more than just a beautiful scent—they create an atmosphere. Warm, inviting, and endlessly captivating. Call to Action: Find Your Signature Scent.
• •Headline: The Art of Gifting, Elevated. Body: Searching for a present that speaks volumes? A Southern Bungalow Co. candle, nestled in a stunning reusable vessel, is a gesture of refined taste and heartfelt warmth. Call to Action: Explore a Curation of Perfect Gifts.
• •Headline: Handcrafted with Passion, Poured for You. Body: From our small-batch studio to your home, experience the difference of meticulously crafted coconut wax candles. Clean-burning, richly scented, and undeniably beautiful. Call to Action: Learn Our Story.
• •Headline: Evoke the Essence of the South. Body: Let fragrances like 'Georgia' peach or 'Belgian Linen' transport you. Our carefully curated scents are an invitation to slow down and savor the simple moments in luxurious style. Call to Action: Discover Seasonal Favorites.