Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Customer-centric & Approachable, Authentic & Down-to-earth, Confident & Proud

Brand Values

• •Quality & Performance
• •Customer Focus & Service
• •Value for Money
• •Passion for Angling
• •Innovation & Development
• •Community

Best Practices

• •Speak Angler-to-Angler: Use terminology and share experiences that resonate with a knowledgeable fishing audience. Avoid overly corporate jargon.
• •Emphasize Passion & Expertise: Let the genuine love for fishing shine through in all communications. Back it up with factual details about rod technology and performance.
• •Be Approachable and Responsive: Encourage dialogue on social media and be readily available to answer questions, mirroring their stated customer-first approach.
• •Show, Don't Just Tell: Utilize high-quality visuals (photos and videos) of rods in action, customer catches, and the beauty of angling locations to reinforce the brand's values and the products' capabilities.
• •Maintain a Focus on Quality and Value: Consistently link the premium components and design of the rods to the fair price achieved by the direct-to-customer model. This reinforces a core brand promise.

Social Perception

Positive Reputation for Quality and Performance, Trusted by Experienced Anglers, Excellent Customer Service, Seen as Offering Great Value, Growing Brand with Loyal Following

Copy Examples

• •Headline: Feel the Fight, Not the Price Tag. Body: At South Coast Rods, we pour a decade of angling passion and cutting-edge carbon technology into every rod. By selling direct, you get premium performance without the premium markup. Ready to upgrade your arsenal?
• •Social Media Post: Tag a mate who needs the ST12 in their life! Engineered with 40-ton Toray carbon for incredible accuracy and power, it's the all-rounder you've been dreaming of. #SouthCoastRods #CarpLife #ST12 #CustomRods #AnglingPassion
• •Product Description Snippet (for ST13): Unleash your casting potential with the ST13. This isn't just a casting tool; it's a meticulously designed carp rod offering phenomenal range AND the sensitivity to enjoy every battle. Built by anglers, for anglers.
• •Email Subject: Doubting your distance? Let's talk. Body: Frustrated with falling short? Our SCR Signature Builds are crafted for ultimate performance. Chat directly with our experienced team (we’re anglers too!) and find the perfect rod to hit your marks, every time.
• •Website "About Us" Excerpt: We're not just rod builders; we're part of the angling community. South Coast Rods was born from a simple idea: create the ultimate carp rods and offer them directly to you, sharing our passion and expertise every step of the way. Join the SCR family.