Brand Tone

nurturing, passionate, reassuring, affectionate, warm, trustworthy, professional, helpful

Brand Values

• •Passion for Infancy
• •Celebration of the Mother-Child Bond
• •Dedication and Trust
• •Customer Security
• •Quality and Satisfaction

Best Practices

• •Emphasize the 'Why': Always circle back to the core passion for babies and the mother-child bond in all communications. Use storytelling to connect with the audience on an emotional level.
• •Use Nurturing Language: Employ words like 'gentle,' 'cherish,' 'celebrate,' 'adorable,' and 'tender' to maintain a consistent, affectionate tone.
• •Build a Community: Create and actively manage social media profiles to foster a community of mothers. Share user-generated content and engage in conversations to build trust and social proof.
• •Maintain Professionalism in Service: While the tone is soft, ensure that customer service communication is clear, prompt, and professional, reinforcing the reliability established in the F.A.Q.
• •Translate Passion into Visuals: Your online visual identity should match your brand's tone. Use soft lighting, warm colors, and authentic, heartwarming imagery of mothers and babies in your product photography and marketing materials.

Social Perception

Customers perceive it as a small, family-inspired business with deep affection for its niche and reliability through professional policies. However, there's a significant lack of social proof due to limited external online presence.

Copy Examples

• •Capture the eternal bond. Our delicate necklaces for mothers are more than just jewelry; they're a celebration of the unique smile your baby saves just for you. Crafted with love, worn with pride.
• •Welcome to the world of first smiles and tender moments. At Sourire de Bebe & Mam, we curate beautiful collections that celebrate the journey of motherhood and the joy of your baby.
• •What was the one baby product you couldn't live without as a new mom? Share your must-haves in the comments below! We're all in this beautiful journey together.
• •A Little Sparkle for You and Your Little One ✨
• •Make cleanup a breeze and get back to the cuddles. Our 360-degree silicone bottle brushes ensure a perfect clean every time, because you and your baby deserve the best, and the safest.