Brand Tone

professional, expert, and customer-focused. They emphasize their technical expertise, the breadth and quality of their product range from leading manufacturers, and their commitment to providing solutions and support to their customers. There's also an element of being reliable and approachable, aiming to make it easy for customers to work with them. Their communication highlights being "always on hand" and the importance of personal meetings with customers.

Brand Values

• •Expertise and Know-How: Offering specialized product and application knowledge is a core component of their value proposition.
• •Customer-Centricity: Understanding customer challenges and needs, and providing tailored solutions and excellent service are repeatedly emphasized. This includes offering customized solutions and value-added services.
• •Quality: Providing high-quality products from leading manufacturers is a cornerstone of their offering.
• •Partnership: They position themselves as a strategic partner for both customers (by offering a wide range of components and expertise) and manufacturers (by acting as an effective distribution channel).
• •Reliability and Efficiency: Fast deliveries, clear communication, and efficient logistics are highlighted as key to their service.
• •Long-Term Relationships: The business model focuses on building and maintaining long-term, value-creating partnerships.
• •Employee Growth and Well-being: Their organizational culture is described as open and laid-back, focusing on job satisfaction and employee development.

Best Practices

• •Prioritize Technical Accuracy and Clarity: Given the nature of industrial automation, copy should always be precise, use correct terminology, and clearly explain technical benefits.
• •Emphasize Problem/Solution: Frame products and services in terms of how they solve customer challenges or help achieve their goals.
• •Highlight Expertise and Support: Consistently mention the availability of technical specialists and the company's commitment to customer support.
• •Maintain a Professional and Respectful Voice: Avoid overly casual language, slang, or humor that might undermine the brand's expert positioning.
• •Focus on Long-Term Value and Partnership: Use language that conveys reliability, trust, and a commitment to ongoing customer success rather than just transactional sales.

Social Perception

Customers likely perceive OEM Automatic / OEM Finland Oy as a knowledgeable and reliable supplier of a wide array of industrial automation components. They are seen as a problem-solver and a partner that can help streamline procurement and development projects. The emphasis on technical expertise and support from product specialists likely contributes to a perception of competence and trustworthiness. Their long-standing relationships with major clients like Sandvik (over 36 years) suggest a perception of dependability and consistent quality.

Copy Examples

• •Headline: Your Partner in Industrial Automation: Unmatched Expertise, Comprehensive Solutions. Body: At OEM Finland, we leverage decades of specialized knowledge and a vast portfolio from world-leading manufacturers to solve your toughest automation challenges. Let us streamline your sourcing and empower your innovation.
• •Headline: Quality Components, Reliable Supply. The Foundation of Your Success. Body: Don't compromise on your industrial components. OEM Finland delivers high-quality, dependable parts with the logistical efficiency your projects demand. Partner with us for performance you can trust.
• •Headline: Beyond a Supplier: Your Dedicated Automation Experts. Body: We're more than just a catalog. OEM Finland's team of product specialists works with you, offering personalized guidance and technical support to ensure you find the optimal solution for every application.
• •Headline: Simplifying Complexity in Industrial Sourcing. Body: With OEM Finland, access an extensive range of automation components from a single, reliable source. We make procurement easy, so you can focus on what you do best.
• •Headline: Driving Your Efficiency: Tailored Automation Solutions, Lasting Partnerships. Body: Our commitment goes beyond delivery. OEM Finland focuses on understanding your unique needs to provide customized solutions and build long-term relationships that foster growth and efficiency.