Brand Tone

Expert, Reliable, and Collaborative

Brand Values

• •Trust and Transparency
• •Expertise and Quality
• •Client-Centric Service
• •Efficiency

Best Practices

• •Lead with Trust and Reliability: Always reinforce the brand's position as a dependable partner. Use words like "trusted," "reliable," "partner," and "peace of mind." Showcase testimonials prominently.
• •Emphasize On-the-Ground Expertise: Continuously highlight the team's physical presence and deep knowledge of the local market in Bali and Indonesia. Content showing the team in factories or with products is powerful.
• •Speak to the Client's Pain Points: Address the common fears of international sourcing directly —quality issues, communication barriers, logistical nightmares—and present Sourcing Asia as the definitive solution.
• •Use a Collaborative and Supportive Tone: Frame the service as a partnership. Use "we," "together," and "your partner" to create a sense of a shared journey toward success.
• •Maintain a Professional, Yet Approachable Voice: While the brand is an expert, the tone should remain accessible. Avoid overly corporate jargon. The voice should reflect that of a seasoned, knowledgeable, and helpful guide.

Social Perception

Sourcing Asia is perceived as a highly trusted partner, problem-solvers, and knowledgeable experts with invaluable local expertise in Indonesian sourcing.

Copy Examples

• •Your Trusted Partner in Bali. We source, inspect, and deliver the best of Indonesian craftsmanship, so you can build your business with confidence.
• •From the workshop to your warehouse. Our QC team is on the ground daily ensuring every detail is perfect. We handle the complexities of sourcing so you can focus on what you do best. #SourcingAsia #BaliSourcing #QualityControl #FurnitureDesign
• •Stop losing sleep over supplier issues. For 20 years, we've been the trusted sourcing partner for businesses worldwide. We offer complete transparency from factory floor to final shipment. Get a free consultation on simplifying your supply chain.
• •Subject: Sourcing from Bali, Simplified. | Hi [Name], I'm Andrew from Sourcing Asia. I understand finding reliable suppliers in Indonesia can be a challenge. With over two decades of on-the-ground experience, my team and I act as your personal partner in Bali, ensuring quality and reliability every step of the way. Let's make your next container import your easiest one yet.
• •Beyond the Catalogue: The 3 Things Every Business Owner Needs in a Sourcing Partner (Hint: It's Not Just About Price).