Brand Tone

Scientific & Mystical, Therapeutic & Hopeful, Authoritative & Educational

Brand Values

• •Purity & Provenance
• •Healing & Wellness
• •Science & Nature
• •Intention & Consciousness

Best Practices

• •Balance Science with Simplicity: While scientific terminology is a key brand differentiator, always translate it into a tangible benefit for the consumer (e.g., 'A negative charge means it acts like an antioxidant').
• •Lead with Testimonials: The most powerful marketing tool for Source is social proof. Feature customer stories prominently across all channels, as their authentic experiences are more persuasive than brand claims alone.
• •Embrace the Mystique: Do not shy away from the more mystical elements of the brand story. Use words like 'sacred,' 'ancient,' and 'intention.' This language resonates deeply with the target audience and sets the brand apart from conventional beverages.
• •Focus on 'Feeling' over 'Tasting': While the taste is described as clean, the core promise is about how the water makes you feel. Copy should focus on outcomes like 'more energy,' 'relief,' 'vitality,' and 'cellular wellness.'
• •Maintain Visual & Tonal Consistency: The clean, pure, and almost clinical aesthetic of the visuals should be matched by a tone that is calm, confident, and knowledgeable. Avoid aggressive sales language; the copy should educate and invite, not push.

Social Perception

Niche & Alternative; Miraculous & Polarizing; Premium & High-Cost; Community-Driven

Copy Examples

• •Your body is over 70% water. Make it the best. Our naturally structured water is designed by nature to nourish your cells from the inside out. Experience hydration on a molecular level.
• •Drawn from an ancient aquifer deep within New Zealand, Source is more than water. It's a connection to a pristine, untouched world. Taste the purity of millennia in every drop.
• •Why are our customers feeling so good? Our water has a natural negative charge, acting like an antioxidant at the cellular level. It's nature's technology for better energy and vitality. #structuredwater #cellhealth
• •This water has traveled with intention. We believe in the power of positive energy to enhance the sacred, healing properties within. May it bring you wellness and vitality.
• •Tired of feeling tired? Proper hydration is key. Source Water’s unique molecular structure may enhance nutrient bioavailability and support your immune system. It’s the choice for those serious about their health.