Brand Tone

Fun and Playful, Friendly and Approachable, Enthusiastic and Passionate, Youthful and Energetic, Indulgent

Brand Values

• •Variety and Customization
• •Quality
• •Customer Satisfaction
• •Fun and Enjoyment
• •Canadian Identity

Best Practices

• •Embrace Enthusiasm and Emojis: Use exclamation points, vibrant adjectives (e.g., "electrifying," "outrageous," "bursting"), and relevant emojis (🍬🎉🚀😍🌈) to convey excitement and playfulness. Keep the energy levels high.
• •Keep it Conversational and Friendly: Write as if you're talking to a friend. Use contractions (you're, it's), ask questions, and adopt a light-hearted, approachable style. Avoid overly formal or technical language.
• •Highlight Variety and Customization: Frequently remind customers of the "Mix & Match" feature and the wide range of flavors available. Use phrases like "build your own," "your perfect mix," "endless possibilities."
• •Focus on the Sensory Experience: Describe the taste ("perfectly sour," "sweet and tangy"), texture ("outrageously chewy"), and visual appeal ("vibrant," "colourful") of the candies to make them irresistible.
• •Incorporate a Canadian Touch (Subtly): Continue to mention "Canadian Owned & Operated" or "Canada's #1 Sour Belts" where appropriate to reinforce local pride and trustworthiness, but ensure the primary focus remains on the fun and flavour of the candy itself.

Social Perception

A Go-To for Sour Candy Lovers, Offering Good Variety, A Treat and Indulgence, Youthful and Trendy, Generally Good Quality

Copy Examples

• •🤯 GET READY! 🤯 Your taste buds are about to have a party! 🎉 Introducing our NEW electrifying Blue Raspberry Zing! 💙⚡ Perfectly sour, outrageously chewy, and bursting with berry goodness. Add it to your Mix & Match bag NOW! Link in bio! 😉 #SourBelts #BlueRaspberry #NewFlavor #CandyCrush #CanadianCandy #SourThenSweet
• •🇨🇦 Your Kilo of Happiness Awaits! 🌈 Don't just dream about the perfect sour candy mix... CREATE IT! 😍 Pick your faves from our HUGE selection of sour belts and build your dream 1kg, 1.5kg, or 2kg bag. Sweet, sour, and totally YOURS. What are you waiting for? Shop Sour Belts now! 👉 [Link to Website] #SourBeltsCanada #MixAndMatch #CandyLover #TreatYourself #ShopLocalCanada
• •WARNING: May cause extreme happiness! Dive into CANADA'S #1 SOUR BELTS experience. Build your custom sour mix & get ready for a flavour explosion! 🚀 Free shipping over $75!
• •🍬 Psst... Your Next Sour Adventure is Calling! (+ a sweet little surprise inside!) 😉
• •Visual: Quick cuts of different colourful sour belts being picked and dropping into a bag, ending with someone happily eating one. Text Overlay: "POV: You're building the ultimate Sour Belts Mix & Match bag. 🤤 Which flavours are YOU picking? #sourbeltscanada #candytok #mixandmatch #sourcandy #asmrcandy"