Brand Tone

Professional, Customer-Centric, Aspirational, Accessible, Informative, and Engaging

Brand Values

• •Customer Focus
• •Quality
• •Innovation/Digitalization
• •Variety and Selection
• •Convenience
• •Partnership
• •Global Reach & Local Focus

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Expert but not elitist," "Modern but timeless," "Helpful and approachable"). Provide examples of "do's and don'ts" for word choice and phrasing. This ensures everyone writing for the brand is aligned.
• •Prioritize "Customer-First" Language: Frame benefits around the customer's needs, aspirations, and pain points. Use "you" and "your" frequently. Emphasize how Souqify makes their life easier or their home more beautiful.
• •Highlight Quality and Expertise: Use descriptive and evocative language that conveys the premium nature of the products without being overly jargonistic. Mention the "experienced team" and commitment to sourcing "quality" items.
• •Maintain Professionalism with a Human Touch: While the tone should be professional, especially when discussing their Proptech aspects, it should also be warm and inviting. Avoid overly casual slang but ensure the language is accessible.
• •Ensure Consistency Across All Channels: The tone used on the website's "About Us" page should align with the captions on Instagram and the responses in customer service interactions. Regularly audit content across platforms to check for consistency.

Social Perception

Positive Customer Feedback, Emerging Authority, Resourceful, Limited Wider Public Recognition

Copy Examples

• •Headline: Elevate Your Space: Discover Exquisite House Finishing, Effortlessly. Body: At Souqify, we're dedicated to bringing your vision to life. Explore our curated collection of premium tiles, lighting, and decor, all sourced with an eye for quality and a commitment to your satisfaction. Let us help you create a home that truly reflects your taste. Call to Action: Shop Now & Transform Your Home.
• •Headline: The Future of Home Finishing is Here. And It's Built Around You. Body: Souqify is more than an e-commerce platform; we're your partners in creating the perfect living environment. With innovative Proptech solutions and a focus on seamless service, we make sourcing quality house finishing items easier than ever. Experience the Souqify difference. Call to Action: Explore Our Services.
• •Headline: Can't Find That Perfect Piece? We'll Source It For You. Body: Your dream home deserves the finest details. Our extensive catalogue offers a world of choice, but if you're looking for something specific, our dedicated team is here to help. At Souqify, putting our customers first means going the extra mile. Call to Action: Tell Us What You're Looking For.
• •Headline: Quality Craftsmanship, Delivered to Your Doorstep. Body: From luxurious bathroom fittings to statement kitchen essentials, Souqify connects you with top manufacturers worldwide. We ensure every product meets our high standards, so you can shop with confidence and enjoy a seamless journey from selection to installation. Call to Action: Discover Our Premium Collections.
• •Headline: Join the Souqify Community: Redefining Homes Across the Middle East & Africa. Body: We're passionate about empowering homeowners and professionals with access to the best in house finishing. Follow us for design inspiration, new arrivals, and expert advice as we continue to digitalize the interior design landscape, one exquisite space at a time. Call to Action: Follow @souqifyhomes & Get Inspired!