Brand Tone

Playful & Punny, Friendly & Approachable, Enthusiastic & Passionate, Community-Oriented & Supportive, Helpful & Informative

Brand Values

• •Community Support
• •Customer Journey Focus
• •Aesthetic Curation
• •Passion for the Hobby
• •Quality & Personalization

Best Practices

• •Embrace the Pun: Don't shy away from food-related puns and playful language. This is a core part of the SoupKeys identity.
• •Maintain a Friendly & Approachable Voice: Use conversational language. Imagine you're talking to a fellow keyboard enthusiast. Phrases like "Hey Keeb Fans!" or "Got a question?" work well.
• •Highlight Community & Collaboration: Regularly feature customer builds, shout out to designers, and talk about partnerships. This reinforces the supportive value.
• •Focus on the "Journey": Frame products and advice as ways to help customers build, customize, and enjoy their keyboards, supporting their "KYB journey."
• •Keep it Enthusiastic & Positive: Let the passion for mechanical keyboards shine through. Use exclamation points where appropriate and convey excitement about new products or community achievements.

Social Perception

SoupKeys is perceived as a legitimate and active vendor within the mechanical keyboard community, particularly in Australia and Oceania, but also shipping globally. They are seen as a source for a variety of keyboard components, including specialized items and group buys. The association with "Keebgasm" for sound tests and product showcases lends credibility and resonates with enthusiasts who value the auditory and tactile experience of mechanical keyboards. The brand name, while whimsical, is memorable and ties into their playful communication style. Customers appear to appreciate their product selection and their role in the local keyboard scene.

Copy Examples

• •Stirring things up! 🥄 Our latest batch of [Product Name] has just simmered to perfection and is ready to spice up your setup. Grab yours before it's all gobbled up! #SoupKeys #MechanicalKeyboard #NewGear #WhatsCooking
• •Simmer & Shine! ✨ Check out this souper-duper build from @[UserHandle] featuring our [Product Name]! We love seeing how you ladle on the creativity. Tag us in your #SoupKeysSetup for a chance to be featured! #KeyboardCommunity #CustomerLove #GetCreative
• •Don't be a noodle! 🍜 Our [Sale Event Name] is on now! Slurp up some savory deals on your favorite switches, keycaps, and more for a limited time. Your dream build is just a click away. #KeyboardDeals #SoupKeysSale #TechTreats
• •Chef's Tip! 🧑‍🍳 Wondering which switch is the secret ingredient for your typing style? Our latest blog post breaks down [Switch Type A] vs. [Switch Type B] to help you find your perfect flavor. Link in bio! #KeyboardTips #SoupKeysSchool #MechanicalSwitches
• •From our little kitchen of ideas to your desk! At SoupKeys, we're just a bunch of food (and keyboard) lovers passionate about curating the tastiest components to help you cook up your ultimate custom keyboard. We're here to support your journey, one click and clack at a time! #OurStory #PassionForKeebs #SoupKeysJourney