Brand Tone

Helpful & Informative, Friendly & Approachable, Enthusiastic & Passionate, Trustworthy & Quality-Focused

Brand Values

• •Quality & Durability
• •Convenience & Practicality
• •Waste Reduction
• •Family & Community
• •Customer-Centricity

Best Practices

• •Emphasize Solutions & Benefits: Focus on how Souper Cubes® solves common kitchen problems (food waste, disorganized freezers, portion control) and the benefits it brings (saves time, money, makes healthy eating easier).
• •Maintain a Friendly, Relatable Voice: Write as if you're talking to a friend who loves to cook or wants to make their kitchen life easier. Use "we" and "you" to create a direct connection, echoing the founders' approachable style.
• •Highlight Quality and Trust: Consistently mention the high-quality materials (food-grade silicone, BPA-free, steel-reinforced rim) and the product's durability to build and maintain trust.
• •Be Informative and Helpful: Provide practical tips, usage ideas, and clear instructions. Encourage engagement by asking questions or inviting users to share their own Souper Cubes® creations, fostering that community feel.
• •Inject Enthusiasm and Passion: Let the genuine excitement for the product and its ability to simplify lives shine through. Use positive and encouraging language.

Social Perception

Highly Positive, Problem Solver, Worth the Investment, Trustworthy Brand, Eco-Conscious (Indirectly)

Copy Examples

• •Headline: Stop Wasting Food, Start Souper Cubing! Body: Tired of throwing out leftovers? Souper Cubes® helps you freeze perfect portions of soups, sauces, and meals, so nothing goes to waste. Smart, simple, Souper! #MealPrepSolved #WasteLessFood
• •Headline: Your Freezer's New Best Friend. Body: Meet Souper Cubes®: the sturdy, stackable, silicone freezer trays that make meal prep a joy. From bone broth to baby food, freeze it right, every time. Easy to use, easy to clean, easy to love! #FreezerOrganization #KitchenHacks
• •Headline: Batch Cook Like a Boss. Reheat with Ease. Body: Spend less time in the kitchen and more time enjoying delicious, home-cooked meals. Souper Cubes® lets you freeze individual servings that are ready when you are. Perfect portions, perfect convenience. #BatchCooking #HealthyEating
• •Headline: Quality You Can Freeze In. Body: Made with premium, food-grade silicone and a steel-reinforced rim, Souper Cubes® are built to last. BPA-free and dishwasher safe for your peace of mind. Invest in smarter food storage. #DurableDesign #FoodSafe
• •Headline: Join the #SouperCubesFam & Transform Your Meal Prep! Body: Discover why thousands are raving about Souper Cubes®! From saving money to making healthy eating easier, our community knows the secret to stress-free freezer meals. Get your Souper Cubes® today and taste the difference! #SouperSolutions #MealPrepCommunity