Brand Tone

Sophisticated & Elegant, Aspirational, Appreciative & Passionate, Descriptive & Evocative, Curated & Discerning

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Artistry
• •Quality Materials
• •Storytelling
• •Passion for Decor
• •Sustainability & Ethical Practices

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document So Unique's tone characteristics (e.g., sophisticated, aspirational, appreciative, descriptive), approved vocabulary (e.g., "curated," "artisan," "handcrafted," "bespoke," "statement piece"), and phrases to avoid (e.g., overly casual slang, generic terms). This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Consistently weave in the narrative of craftsmanship, the origin of the pieces, and the artisans behind them. This reinforces the values of uniqueness and artistry.
• •Use Evocative and Sensory Language: Describe not just what a product looks like, but how it might feel, the ambiance it creates, and the quality of its materials. Appeal to the customer's desire for a beautiful and unique home.
• •Maintain Visual and Textual Harmony: Ensure the copy on all platforms (website, social media, ads) complements the high-quality, elegant imagery that So Unique uses. The tone of the text should match the sophistication of the visuals.
• •Review and Refine Regularly: Periodically audit all brand communications to ensure consistency in tone. Gather feedback, if possible, on how the brand's voice is perceived and make adjustments to the guide and copy as needed.

Social Perception

Customers who interact with their website and social media are likely to perceive So Unique as a source for distinctive, high-end home décor items that are not easily found elsewhere. The emphasis on artisan-made products may appeal to consumers looking for items with a story and a human touch, contrasting with mass-produced goods.

Copy Examples

• •More than just a vessel, it's a story whispered in clay. Each curve and contour of our [Vase Name] is a testament to the artisan's touch, ready to bring a bespoke elegance to your cherished space. Discover the soul of craftsmanship. #SoUniqueHome #HandcraftedDecor #ArtisanMade #ElegantLiving #HomeAccents
• •Dare to define your space. The [Armchair Name] is not merely a seat, but an invitation to experience artistry and comfort intertwined. Handcrafted with [Material] and designed to be a focal point, it embodies the essence of individual style and enduring quality. Make your statement. Explore the collection.
• •Illuminate your world with more than just light. Our [Light Fixture Name] collection blends timeless design with artisanal skill, casting a glow that transforms houses into homes filled with character and warmth. Pin your inspiration for a uniquely lit life. #SoUniqueLighting #ArtisanLighting #HomeInspo #LuxuryDecor #InteriorStyling
• •Curated for You: Discover Pieces as Unique as Your Home. At So Unique Home, we believe your space should tell your story. Explore our latest arrivals – hand-selected treasures from global artisans, each with a soul and a narrative waiting to unfold in your home. [Link to New Arrivals]
• •Your Home. Uniquely Imagined. Escape the ordinary. So Unique Home offers a curated selection of handcrafted furniture and décor that celebrates individuality and exceptional craftsmanship. Swipe to discover pieces that resonate with your distinct taste and transform your living spaces into a true reflection of you. Shop the extraordinary.