Brand Tone

Informative & Practical, Trustworthy & Reliable, Value-Oriented, Approachable & Customer-Focused, Direct & Straightforward

Brand Values

• •Quality & Safety
• •Customer Satisfaction & Service
• •Trust & Integrity
• •Innovation & Convenience
• •Heritage & Reliability

Best Practices

• •Prioritize Clarity and Practicality: Focus on how products solve everyday problems or enhance convenience. Use clear, straightforward language, avoiding overly technical jargon unless necessary for specific product descriptions.
• •Emphasize Safety and Quality Consistently: Weave in mentions of safety certifications (like the Singapore Safety Mark), quality control processes, and product durability to reinforce these core values in product descriptions, blog posts, and social media updates.
• •Maintain an Approachable and Helpful Voice: Especially in customer-facing communications (FAQs, support responses, "About Us" sections), use a friendly and supportive tone. Share the brand's heritage where appropriate to build connection.
• •Highlight Value for Money Sensibly: While showcasing quality and innovation, also subtly remind customers of the competitive pricing and long-term value they receive. This can be done through phrases like "built to last" or "an affordable investment in quality."
• •Ensure Visuals Align with Tone: Use clean, well-lit product photography and graphics that reflect the practicality, quality, and reliability of the products. Avoid overly flashy or gimmicky visuals that might contradict the trustworthy image.

Social Perception

Established & Reputable (Locally), Provider of Practical, Everyday Goods, Good Quality for Price, Slight Name Confusion, Reliable for Basic Needs

Copy Examples

• •Headline: Power Your Life, Safely and Reliably. Body: For over 60 years, Soundteoh has been lighting up Singaporean homes with electrical essentials you can trust. From durable extension cords to innovative travel adaptors, experience the peace of mind that comes with quality. Shop now for solutions that enhance your everyday. Call to Action: Explore Our Range
• •Headline: Smart Solutions for Modern Living. Body: Tired of searching for the right gadget? Soundteoh brings innovation and convenience directly to you. Our thoughtfully designed products, from energy-saving timers to powerful air circulator fans, make your daily routines smoother and your home safer. Call to Action: Discover What's New
• •Headline: Quality You Can Afford, Service You Can Count On. Body: At Soundteoh, we believe top-quality electrical accessories shouldn't break the bank. We're committed to offering competitively priced products that meet rigorous safety standards, backed by customer service that’s with you every step of the way. Call to Action: Find Your Perfect Product
• •Headline: Travel Smarter, Not Harder, with Soundteoh. Body: Don't let incompatible plugs or dead batteries ruin your trip. Our range of universal travel adaptors and charging solutions are designed for the modern traveler – compact, reliable, and ready for any adventure. Now available at KLIA 1 & 2! Call to Action: Shop Travel Essentials
• •Headline: From Our Family to Yours: A Legacy of Trust. Body: Since 1957, Hean Lee Radio Service, the heart behind Soundteoh, has been dedicated to serving Singapore. Our founder's vision of quality and integrity continues to guide us in providing electrical products that bring safety and convenience to your home. Call to Action: Learn Our Story