Brand Tone

Knowledgeable & Passionate, Community-Oriented, Traditional & Established, Service-Oriented, Direct & Informative

Brand Values

• •Heritage & Longevity
• •Expertise & Quality
• •Community Support
• •Customer Service
• •Finnish Identity

Best Practices

• •Emphasize Heritage and Experience: Regularly mention their long history (since 1953) to build trust and authority.
• •Showcase Expertise: Use knowledgeable language when describing products and services. Offer tips, guides, or insights related to music and instruments.
• •Foster Community: Highlight the Aron Soitin Klubi, rehearsal spaces, and any events. Use inclusive language that speaks to musicians or the music community.
• •Be Direct and Informative: Provide clear, concise information about products, services, and store details. Avoid overly salesy or hyped language.
• •Maintain a Finnish Connection (if targeting locally): Continue using phrases like kotimaista palvelua (domestic service) where appropriate to resonate with the local customer base.

Social Perception

Established Local Music Store, Resource for Musicians, Reliable (with some past caveats)

Copy Examples

• •Since 1953, Aron Soitin has been the heart of Helsinki's music scene. Find your sound with our curated selection of instruments and gear, backed by decades of expertise.
• •More than just a store, we're your music partner. From your first guitar to pro audio setups and expert repairs, Aron Soitin is here to support your journey. Visit us or explore online!
• •Fueling Finland's musicians for generations. Discover quality instruments, expert advice, and a vibrant community at Aron Soitin. What will you play today?
• •Your sound, our passion. Aron Soitin Klubi & Store: Your go-to for everything music in Helsinki. Gear up, get repairs, or catch a live gig!
• •Don't just buy an instrument, invest in your craft. Aron Soitin offers the tools, knowledge, and services to help you create. Finnish service you can trust.