Brand Tone

Passionate and Knowledgeable, Community-Focused and Welcoming, Authentic and Independent, Nostalgic yet Current.

Brand Values

• •Community Building
• •Musical Discovery and Curation
• •Passion for Vinyl
• •Support for Local Culture
• •Customer-Centricity and Fairness

Best Practices

• •Always Lead with Passion: Whether writing about a new release or a classic, let the genuine love for the music shine through. Share a personal anecdote, a key fact about the album, or what makes it special. This reinforces the brand's authenticity.
• •Foster the "Community" Narrative: Consistently use words like "community," "we," "us," and "together." Frame the store as a shared space and events as gatherings of friends. This strengthens the core value of being a music hub.
• •Tell the Story Behind the Record: Don't just list a product. Briefly mention its genre, its influence, or a unique fact. This educates the customer and adds value beyond the sale, positioning the brand as a knowledgeable curator.
• •Keep the Voice Personal and Approachable: Write as if you are speaking to a friend in the shop. Avoid overly formal or corporate language. Use a conversational tone and be responsive and engaging with comments on social media.
• •Champion the Isle of Man: Regularly and explicitly mention the store's connection to the Isle of Man and its role in the local music scene. This solidifies its identity as a proud local institution and resonates with the community it serves.

Social Perception

A Beloved Local Institution, Reliable and High-Quality, The Heart of the Music Scene, Friendly and Expert Staff.

Copy Examples

• •That feeling when a certified masterpiece lands in the shop. 'The Bends' isn't just an album; it's a journey. From the soaring highs of 'Fake Plastic Trees' to the raw power of 'Just,' it changed everything. We've got a beautiful pre-loved copy with your name on it. Stop by and rediscover a classic. #SoundRecordsIOM #VinylCommunity #IsleOfMan #Radiohead #TheBends #RecordStore
• •Let's fill the shop with live music! We are incredibly excited to host the amazing [Artist Name] for an intimate, stripped-back set this Saturday at 7 PM. Come and support the incredible talent our island has to offer and help us keep the Manx music scene thriving. This is what it's all about: good music and great company. See you here. #LiveMusicIOM #IsleOfMan #SupportLocalMusic #SoundRecordsLive
• •More Than a Record Store. We're a Community. Your hub for new and used vinyl, local music, and connecting with fellow music lovers on the Isle of Man.
• •A find for the funk & soul fans... Hi [Customer Name], we know you've got great taste. We just got in a fantastic collection of rare 70s funk and soul, and we immediately thought of you. From deep grooves to floor-fillers, there are some real gems waiting to be discovered. Dive into the crate online or come feel the rhythm in person. #Funk #SoulMusic #VinylCollector
• •The best day of the week: delivery day! Fresh pressings and classic finds are hitting the shelves right now. The thrill of the dig is real. Come find your next favorite album. #NewMusicFriday #VinylUnboxing #RecordShop #IsleOfMan #SoundRecords