Tono de Marca

Authentic and Professional; Community-Focused and Appreciative; Quality-Driven and Meticulous

Valores de Marca

• •Problem-Solving at the Core
• •By Professionals, For Professionals
• •Craftsmanship and Durability
• •Modularity and Customization

Mejores Prácticas

• •Speak Peer-to-Peer: Always write as if you are a fellow sound professional. Use industry-standard terminology (e.g., "receivers," "mixer," "kit," "rig") correctly and naturally. Avoid overly corporate or generic marketing language.
• •Lead with the Problem, Sell the Solution: Start by acknowledging a common pain point (e.g., "messy bags," "gear shifting during a take," "can't see displays"). Then, present the dashboard as the specific, thoughtfully designed solution to that exact problem.
• •Showcase Customer Rigs: Continue prioritizing user-generated content. When posting, frame it as celebrating a fellow professional's setup. Use captions like, "Check out this clean build from @[username]!" This reinforces community values and provides social proof.
• •Emphasize Craftsmanship and Materials: Consistently mention the quality of the product. Use terms like "precision-machined," "6061 aluminum," "custom fit," and "durable." This justifies the premium nature of the product and appeals to professionals who invest in gear that lasts.
• •Maintain the Founder's Voice: The brand's origin story is its most powerful asset. Regularly infuse the copy with the founder's "I built this to solve our problem" ethos. This maintains authenticity and differentiates the brand from faceless competitors.

Percepción Social

A Premium, Necessary Accessory; Innovative and Clever; Trusted and Credible

Ejemplos de Copy

• •Headline: Stop the Cable Chaos. Command Your Kit. Body: Your bag is your office. The Soundbag Dashboard brings order to the chaos, giving you a clean, secure, and instantly readable setup. Designed by a sound mixer, for sound mixers. Because your focus should be on the sound, not the mess.
• •Headline: Built for the Field, Not the Shelf. Body: Long days and tough conditions demand gear that won't quit. Our dashboards are precision-machined from a single block of 6061 aluminum to be lightweight yet incredibly strong. Secure your rig with the confidence that it’s built to endure, shot after shot.
• •Headline: Your Gear, Your Way. Perfectly Organized. Body: Don't adapt your workflow to your bag. Build your bag around your workflow. Our modular rails and brackets let you create a fully customized layout for your specific mixer and receivers. It’s the perfect fit, every time.
• •Headline: The Last Sound Bag Upgrade You’ll Need. Body: Forget temporary Velcro fixes and sagging bags. A Soundbag Dashboard provides the rigid, organized structure that protects your investment and streamlines your work. Elevate your professional kit with a foundation built to last.
• •Headline: From One Mixer to Another. Body: I designed the first Soundbag Dashboard because I was tired of fighting with my kit. I needed a simple, rugged way to keep everything locked in and easy to see. This is the solution I built for myself, and now I build it for you.