Brand Tone

Conscious and Caring, Educational and Informative, Passionate and Inviting, Proudly Brazilian, Simple and Pure

Brand Values

• •Naturality
• •Sustainability
• •Vegan and Cruelty-Free
• •Health and Well-being
• •Transparency and Quality
• •Brazilian Identity

Best Practices

• •Always Emphasize "Natural" and "Sustainable"
• •Speak with Passion and Care
• •Educate Gently
• •Maintain a Proudly Brazilian Voice
• •Be Transparent and Authentic

Social Perception

Positive for Eco-Conscious Consumers, Trusted for Quality Ingredients, Seen as Ethical, Potential Confusion Risk with Natura's "Sou" line

Copy Examples

• •Headline: Embrace Your Natural Glow. Discover Sou Natural. Body: "Nourish your skin and hair with the pure goodness of Brazil. Our vegan, cruelty-free, and plastic-free cosmetics are crafted with love for you and the planet. Sou Natural, and you?"
• •Headline: Beauty That Cares. Inside and Out. Body: "At Sou Natural, we believe true beauty is sustainable. Experience our water-saving solid shampoos and feel the difference of ingredients that respect your body and nature's balance."
• •Headline: From Nature, With Love. To You. Body: "Unlock the secrets of Brazilian botanicals. Our Barbatimão Healing Balm, a tribute to tradition and nature's power, brings regenerative care directly to your skin."
• •Headline: Join the Sustainable Beauty Revolution! Body: "Make a conscious choice with Sou Natural. High-quality, vegan cosmetics that promote well-being and a positive impact on the environment. Explore our range and be part of the change."
• •Headline: Feel the Purity. See the Results. Body: "Tired of harsh chemicals? Sou Natural offers a gentle yet effective path to radiant skin and hair. Carefully selected natural ingredients for a healthier you and a healthier world."