Brand Tone

Calm and Serene, Inspirational and Encouraging, Supportive and Gentle, Mindful and Reflective, Purpose-driven and Ethical

Brand Values

• •Mindfulness
• •Self-discovery & Personal Growth
• •Gratitude
• •Intentional Living
• •Hope
• •Inspiration
• •Happiness
• •Connection
• •Ethical Contribution/Empowerment

Best Practices

• •Embrace Gentle & Supportive Language: Use words that are soft, encouraging, and non-judgmental. Avoid harsh, overly urgent, or technical jargon. Focus on empathy and understanding.
• •Prioritize "You" and "Your Journey": Center the copy around the user and their experience, feelings, and growth. Make them the hero of their own mindfulness journey, with Soul Works as a guiding support.
• •Incorporate Core Values Naturally: Weave in themes of mindfulness, gratitude, self-discovery, hope, and inspiration into product descriptions, social media, and blog content. Let these values shine through the purpose of the products.
• •Maintain Visual and Textual Harmony: Ensure that the calm, minimalist aesthetic of the brand's visuals is mirrored in the copy's pacing and tone. Short sentences, ample white space (in web/email formatting), and a reflective pace can enhance this.
• •Foster a Sense of Calm Community: When engaging with comments or writing community-focused content, maintain the supportive and inspirational tone. Encourage sharing and connection in a way that feels safe and nurturing.

Social Perception

Thoughtful, aesthetically pleasing brand focused on mental and emotional well-being. The connection to handmade products and the empowerment of women artisans adds a layer of positive social impact, which likely resonates well with conscious consumers. The brand presents itself as a source of tranquility and tools for a more centered life. The founder's award also lends credibility and positive perception.

Copy Examples

• •Unfold your inner landscape. Our newest guided journal is a gentle companion for your moments of reflection. With thoughtfully crafted prompts and serene pages, discover the quiet wisdom that resides within you. Begin your journey back to yourself, one mindful entry at a time. #SoulWorks #InnerPeace #Journaling
• •Pause. Breathe. Connect. In the rhythm of daily life, find a sanctuary for your soul. What small moment of gratitude are you holding onto today? Share with us below. ✨ #MindfulMoment #GratitudeAttitude #SoulWorksCommunity
• •Hello [Name], Feeling overwhelmed? Sometimes, the simplest practices bring the greatest calm. Our latest journal entry explores three gentle ways to invite more mindfulness into your busiest days. Find a quiet moment and discover how to nourish your spirit. Read more [Link]. With warmth, The Soul Works Team.
• •Crafting Hope, Inspiring Happiness. Discover tools for intentional living, ethically handmade to support your journey and empower artisans. [Shop Now]
• •Speak kindness to your soul. Our Mindful Reflection Cards are daily whispers of encouragement, designed to uplift your spirit and affirm your worth. Carry them with you, share them with loved ones, or create a sacred space for daily inspiration. Embrace your light. #AffirmationPositive #SelfCareJourney #SoulWorks