Brand Tone

aspirational, intimate, and celebratory

Brand Values

• •Connection and Relationships
• •Permanence and Memory
• •Quality and Craftsmanship
• •Experience Over Product
• •Modern Elegance

Best Practices

• •Always Emphasize "The Why": Every piece of copy should connect back to the emotional value—the bond, the memory, the milestone. Instead of just "14k Gold Bracelet," frame it as "A 14k Gold reminder of your unbreakable bond."
• •Use "Connection" Keywords": Consistently use words like bond, linked, forever, connection, story, memory, and celebrate to reinforce the brand's core values.
• •Focus on the "Experience": Refer to the service as an "experience," not just a purchase. Use inviting and active language like "Book your experience," "Share the moment," and "Create your lasting memory."
• •Maintain an Uplifting & Intimate Tone": The voice should always be warm, positive, and personal. Use "you" and "your" to speak directly to the customer and their story. Ask questions in social captions to encourage engagement and sharing.
• •Keep it Visually and Textually Clean": Match the minimalist, elegant aesthetic in the copy. Use concise, impactful sentences and incorporate relevant, positive emojis (like ", ", ") to add personality without cluttering the message.

Social Perception

The public perceives Soul Ties Collections positively as a unique and symbolic way to commemorate relationships and personal milestones. The experience is frequently described as fun, painless, and meaningful, associated with positive life events, friendship, and lasting commitments.

Copy Examples

• •Some bonds are meant to last forever. ✨ Tag the person you’re forever linked to. #SoulTiesCollections #PermanentJewelry #FriendshipGoals
• •Beyond Jewelry. A Lasting Symbol of Your Most Meaningful Connections. Book Your Experience.
• •Celebrate your story with a spark. Our permanent jewelry is custom-fit and welded in a flash, creating a beautiful, clasp-free reminder of a moment, a person, or a promise. Perfect for birthdays, bachelorettes, or just because. Learn more and book your San Diego appointment today!
• •Ready to Get Linked? Discover a New Way to Wear Your Story.
• •POV: You and your bestie finally got matching permanent bracelets. 🔗✨ #permanentbracelet #zapped #sandiego #bestfriend