Brand Tone

Encouraging & Supportive, Holistic & Balanced, Aspirational yet Accessible, Calm & Mindful, Authentic & Relatable

Brand Values

• •Holistic Wellbeing
• •Sustainability & Balance
• •Empowerment
• •Community & Connection
• •Accessibility & Simplicity
• •Authenticity

Best Practices

• •Embrace Empathetic & Encouraging Language: Always frame communication from a supportive standpoint. Use words that uplift and motivate, avoiding overly technical jargon or intimidating fitness language. Focus on the feeling and benefits (e.g., "energize," "calm," "feel strong").
• •Maintain Visual & Verbal Harmony: Ensure that the clean, bright, and serene visual aesthetic is matched by a calm, clear, and positive verbal tone. The language should feel as refreshing and inviting as the imagery.
• •Highlight Holistic Benefits: Consistently weave in the interconnectedness of movement, nourishment, and mindfulness. Even when focusing on one aspect (like a workout), briefly touch upon how it contributes to overall wellbeing (e.g., "a workout to clear your mind and strengthen your body").
• •Channel Sanne Vloet's Authentic Voice: Since the brand is closely tied to its founder, ensure the copy reflects her perceived persona: knowledgeable, caring, authentic, and passionate about balanced wellness. Share personal insights or tips in a way that feels genuine.
• •Foster Community Through Inclusive Language: Use words like "we," "us," "our community," and "join us" to create a sense of belonging. Frame challenges and programs as shared journeys. Encourage interaction and sharing of experiences.

Social Perception

Positive & Trusted, Life-Changing for Many, Strong Community Feel, Aesthetic Appeal, Founder-Driven, Minor Technical Hiccups

Copy Examples

• •Find your flow, energize your body, and calm your mind. ✨ Our latest full-body Pilates session is live on the Soul Sync Body app! Perfect for busy mornings or a midday reset. Let's move with intention today. #SoulSyncBody #PilatesLove #MindfulMovement #WellnessJourney #YourDailySync
• •Nourish From Within: Discover 5 New Gut-Friendly Recipes! 🥗 Eating well shouldn't be complicated. Inside the Soul Sync Body app, you'll find delicious, dietitian-approved recipes designed to make healthy eating simple and joyful. This week, explore our new collection focused on gut health and vibrant energy. Let's cook up some goodness! [Link to App]
• •Beyond Workouts. Beyond Meals. Discover a Rhythm That Makes Wellness Effortless. Your Journey to a Balanced Life Starts with Soul Sync Body. [Try 7 Days Free]
• •Ready for a reset? Join the Soul Sync Body 28-Day Beginner Pilates Program! ✨ Connect with a supportive community, build sustainable habits, and discover how good your body is designed to feel. Led by @SanneVloet. Link in bio to start your free trial! #SoulSyncChallenge #HolisticHealth #FitnessCommunity #SanneVloet
• •Feeling overwhelmed? It's time to reconnect with yourself. In this video, Sanne shares her favorite micro-moments of mindfulness that you can weave into your busiest days. Remember, wellness is about balance, not perfection. ✨ Explore more guided meditations and self-care rituals in the Soul Sync Body app. #Mindfulness #SelfCare #BalancedLiving #SoulSyncBody #SanneVloet