Tono de Marca

Aspirational yet accessible, passionate about coffee culture, customer-centric and reassuring, emphasizing quality, affordability, and convenience. The tone is confident and knowledgeable, aiming to establish trust.

Valores de Marca

• •Quality & Excellence
• •Authenticity & Tradition
• •Affordability
• •Customer-Centricity
• •Convenience

Mejores Prácticas

• •Lead with Passion, Follow with Value: Start with the emotional appeal of authentic Italian coffee culture ("the rich nuances," "a quality break") and then support it with the rational benefits of affordability and convenience.
• •Emphasize Authenticity: Consistently use terms like "Roasted in Italy," "Neapolitan traditions," and "100% Arabica/Robusta" to reinforce the brand's core identity and commitment to quality.
• •Maintain a Customer-Centric Voice: Address the customer directly ("your favourite coffee capsule online store," "your hero on a busy morning"). Frame benefits around their experience—saving time, enjoying a better taste, and getting a great deal.
• •Be Clear and Reassuring: Use clear, straightforward language when it comes to practical matters like machine compatibility, shipping, and returns. This builds trust and removes barriers to purchase.
• •Use a Consistent Lexicon: Create a list of on-brand words and phrases (e.g., "soul," "aroma," "excellence," "tradition," "richness," "quality break") and use them across all platforms to build a strong, recognizable brand voice.

Percepción Social

Reliable and affordable provider of quality Italian coffee capsules, seen as a versatile and inclusive online store. Perceived as trustworthy due to clear policies, offering a premium yet value-driven product.

Ejemplos de Copy

• •Capture the soul of Naples in your morning cup. Introducing 'Meraviglia,' our latest 100% Arabica blend, roasted in Italy for a smooth, balanced flavor. Elevate your coffee break from a routine to a ritual. #SoulNSmell #ItalianCoffee #NespressoCompatible
• •Why wait for the perfect coffee? Experience the richness of authentic Italian espresso without the premium price. For a limited time, enjoy up to 30% off all our coffee capsule collections. Your quality break awaits. [Shop Now]
• •You appreciate the finer details in life—and so do we. That's why we've curated a new collection just for you. Re-discover the passion of Italian coffee with our 'Delight' collection. As part of the SoulNSmell family, enjoy early access and free shipping on your next order.
• •(Video shows a quick succession of someone enjoying a coffee, the machine brewing, and the capsules.) Busy mornings? Don't compromise on quality. Get your perfect Italian coffee in seconds. SoulNSmell: Authentic taste, unbeatable price. #CoffeeLovers #MorningRitual #SoulNSmell
• •SoulNSmell | Italian Coffee Capsules | Nespresso & Dolce Gusto Compatible | Shop Online & Save