Brand Tone

Emotional and Heartfelt, Youthful and Energetic (Gen Z Focused), Personal and Relatable, Enthusiastic and Passionate

Brand Values

• •Emotional Connection and Meaningful Gifting: The primary value is helping people express love and create lasting memories through personalized items. They believe a soulmate can be anyone special – a partner, parent, friend, or pet.
• •Personalization and Uniqueness: Every product is designed to be one-of-a-kind, tailored to the customer's specific memories and photos.
• •Quality and Artistry: They emphasize the use of professional artists and in-house production in the USA to ensure quality.
• •Customer Focus and Satisfaction: The brand aims to provide joy through their products and service, highlighting customer experiences.
• •Authenticity and Transparency: Sharing the founder's journey, behind-the-scenes glimpses, and even challenges faced by the business.

Best Practices

• •Lead with Emotion: Always tap into the feelings behind the gift – love, nostalgia, joy, connection. Use words that evoke these emotions.
• •Embrace Gen Z Slang and Trends (Authentically): Especially on platforms like TikTok and Instagram, use current slang, trending audio, and popular meme formats where appropriate, but ensure it feels natural to the brand's voice, not forced.
• •Tell Stories: Share the brand's origin, founder's journey, customer testimonials, and the stories behind the custom designs. This makes the brand more human and relatable.
• •Maintain an Enthusiastic and Positive Voice: Even when discussing challenges, frame it within a journey of passion and dedication to the customers and the craft.
• •Be Inclusive in Defining "Soulmate": Consistently reiterate that a soulmate isn't limited to romantic partners but includes family, friends, and even pets, aligning with the brand's stated belief. This broadens appeal and reinforces the value of all meaningful connections.

Social Perception

Viral Sensation, Maker of Sentimental Gifts, Youth-Oriented, Engaging and Interactive, Mixed Quality/Price Perception, Female-Led Success Story

Copy Examples

• •Remember that sunset? That laugh? That feeling? ✨ Turn your most precious moments into wearable art that speaks volumes. Our custom embroidered hoodies aren't just clothing; they're a hug from a memory. Who holds a moment you'd love to wear? Tag your soulmate below. ❤️ #SoulmateCustoms #WearYourStory #PersonalizedGifts #CherishedMoments
• •*Video: Fast cuts of cool, diverse people receiving and reacting emotionally/excitedly to Soulmate Customs products, set to a trending upbeat song.* POV: You just NAILED the gift game. 🏆 That feeling when they open a Soulmate Custom... PRICELESS. 🤩 What memory would you put on a hoodie? Drop it in the comments! 👇 #SoulmateCustoms #GiftGoals #CustomGifts #ViralGifts #TikTokMadeMeBuyIt
• •From a single gift idea for my mom to shipping over 70,000 packages filled with your memories – what a journey! It all started with love, and that's still what powers every stitch. We see your stories, we feel your joy, and we’re so honored to be a small part of your big moments. Thank you for being on this wild ride with us! - Keida & the Soulmate Customs Fam ❤️ #OurStory #BehindTheBrand #SoulmateCustoms #MeaningfulGifts #ThankYou
• •For your eyes only... or maybe just theirs. 😉 Our 'Spicy' collection lets you get personal in a whole new way. Upload *that* photo, add a secret message, and watch the sparks fly. 🔥 Your soulmate won't know what hit 'em. Shop link in bio if you dare. #SoulmateCustomsSpicy #PersonalizedForCouples #SecretMessage #NaughtyButNice #RelationshipGoals
• •Struggling to find a gift that *actually* means something? 🤯 Ditch the generic, embrace the unforgettable. At Soulmate Customs, we transform your photos into unique, embroidered treasures they'll cherish forever. Give a gift that tells their story. Create yours today! ✨ #SoulmateCustoms #UniqueGifts #PersonalizedPresent #GiftIdeas #NoMoreBoringGifts