Brand Tone

elegant, personal, and sentimental

Brand Values

• •Personal Expression & Individuality
• •Quality & Craftsmanship
• •Timeless & Trendy Designs
• •Emotional Connection
• •Customer Focus & Trust
• •Affordable Luxury

Best Practices

• •Emphasize Personal Stories: Always tie the jewelry back to the idea of personal expression, memories, and unique stories. Use evocative language that speaks to sentiment and individuality.
• •Maintain an Elegant yet Accessible Voice: Write with sophistication but avoid overly complex or exclusionary language. The tone should feel aspirational yet attainable, reflecting affordable luxury.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of material quality and the care taken in creating the pieces without sounding overly technical. Phrases like "crafted with love," "fine materials," or "designed to last" work well.
• •Be Engaging and Appreciative on Social Media: When interacting with customers or showcasing user-generated content, adopt a warm, thankful, and encouraging tone. Ask questions to foster engagement.
• •Stay True to "Inspires, Endures, Connects": Let this mission statement guide the messaging. Every piece of copy should, in some way, reflect these core tenets – whether it's inspiring a purchase, highlighting the enduring nature of the jewelry, or emphasizing its power to connect with oneself or others.

Social Perception

reliable, offering good quality for the price and strong customer service

Copy Examples

• •Your story, beautifully told. ✨ Our new collection of personalized necklaces is here to capture the moments and names closest to your heart. Crafted with love, designed to endure. Tap to create your unique piece today! #SoulJewelry #MySoulStory #PersonalizedJewelry #TimelessElegance
• •Elegance That Lasts. At Soul Jewelry, we believe in beauty that endures. Each piece is meticulously crafted from the finest materials, blending timeless design with a touch of modern trend. Invest in jewelry that speaks to your soul. [Shop Now] #FineCraftsmanship #QualityJewelry
• •More Than Just Jewelry, It's a Connection. Discover pieces that resonate with your journey, celebrate your milestones, and keep your cherished memories alive. Let Soul Jewelry be a part of your unique story. Explore our collections. #WearYourStory #SoulConnections
• •Treat Your Soul! ✨ Get 20% off all personalized pendants for a limited time. The perfect gift for them, or a special piece for you. Don't miss out! Swipe up to shop. #SoulSale #PersonalizedGifts #JewelryLove
• •We LOVE seeing how you style your Soul! 😍 Thank you, [tag customer], for sharing this beautiful shot of your custom name necklace. Tag us in your #SoulJewelry moments to be featured! #CustomerLove #SoulStyle #UniqueJewelry