Brand Tone

Nurturing, Empowering, Relatable, Positive, and Aspirational yet Accessible

Brand Values

• •Self-Care & Wellbeing
• •Confidence
• •Efficacy & Quality
• •Accessibility/Affordability
• •Holistic Healing
• •Connection

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of SoulGlow's tone (e.g., Nurturing, Empowering, Relatable, Positive, Aspirational yet Accessible). Include "do's and don'ts" for language.
• •Focus on "You" and Benefits: Address the customer directly ("Your Daily 10 Minutes," "help you feel more confident") and always tie features back to tangible benefits and emotional outcomes (e.g., not just "7 LED colors" but "7 LED colors to target your unique skin needs and unveil your best skin").
• •Embrace Storytelling & Relatability: Share testimonials and relatable scenarios (like the one on their "Collections" page). This builds connection and trust, reinforcing the empathetic aspect of the tone.
• •Consistent Vocabulary & Phrasing: Use recurring positive keywords and phrases associated with the brand, such as "glow," "radiance," "illuminate," "soul-care," "confidence," and "self-love" across all platforms.
• •Review and Align Across All Channels: Ensure that the tone is consistent from the website copy and product descriptions to social media posts, ad campaigns, and customer service interactions. Regularly audit content to maintain alignment.

Social Perception

The general perception of LED masks is increasingly positive, with users reporting visible skin improvements. Main challenges: brand name saturation. Many other businesses and even a band operate under "SoulGlow." Positive Associations with "Glow": The "glow" concept is highly desirable in beauty and wellness, associated with health, radiance, and youthfulness.

Copy Examples

• •Your Daily 10 Minutes to a More Radiant You. Let SoulGlow Light the Way. Life's busy, we get it. But your inner (and outer) glow shouldn't wait. Discover how just 10 minutes a day with the SoulGlow LED Mask can transform your skin and uplift your spirit. Shine on!
• •More Than Just Skincare, It's Soul-Care. Feeling confident in your skin is a beautiful thing. The SoulGlow LED Mask isn't just about treating concerns; it's about embracing a ritual that nurtures your soul and lets your true radiance emerge.
• •Tired of Skin Woes? Reclaim Your Confidence with SoulGlow. We've all had those days where our skin just doesn't cooperate. SoulGlow is here to change that. Our LED Light Therapy Mask is your affordable, effective partner in achieving the clear, healthy skin you deserve – and the confidence that comes with it.
• •Unlock Your Inner Radiance. It's Glow Time! Ready to meet the most radiant version of yourself? The SoulGlow LED Mask uses advanced light therapy to gently rejuvenate your skin, reduce blemishes, and bring forth that beautiful, healthy glow from within.
• •Let Your Soul Glow, Beautiful. Because you deserve to feel amazing, inside and out. Our LED mask is designed to be your little moment of self-love, paving the way for brighter skin and an even brighter you. Easy, effective, and made for you.