Brand Tone

Motivational, Aspirational, Tech-Forward, Innovative, Lifestyle-Oriented, Energetic, Confident, Quality-Focused, Accessible, and Value-Driven

Brand Values

• •Perseverance & Drive
• •Innovation & Technology
• •Quality & Performance
• •Active Lifestyle & Everyday Utility
• •Value
• •Individuality & Story

Best Practices

• •Emphasize 'Keep Going' tagline as guiding principle.
• •Highlight 'Power, Clarity, Comfort' consistently.
• •Explain how technology helps users achieve more or enjoy their passions.
• •Align messaging with the idea that 'every SOUL has a story.'
• •Focus on active lifestyles, travel, and daily hustles in product imagery and messaging.

Social Perception

Positive for Active Users, Good Value Proposition, Innovative Features, Stylish and Modern, Reliable for Everyday Use

Copy Examples

• •"Keep Going" with SOUL Electronics - Powering your active lifestyle with high-quality audio.
• •Experience the signature SOUL sound: Power, Clarity, and Comfort for your everyday hustle.
• •SOUL headphones: Innovating audio technology to enhance your journey, one song at a time.
• •Unleash your potential with SOUL. Every individual has a unique story, and we provide the soundtrack.
• •SOUL Electronics: Affordable, high-quality audio that doesn't compromise on performance. The best value for your sound.