Tono de Marca

Authentic & Passionate, Craft-Oriented & Quality-Focused, Approachable & Friendly, Confident & Clever, Nostalgic & Classic

Valores de Marca

• •Quality & Craftsmanship
• •Authenticity & Integrity
• •Convenience & Accessibility
• •Hospitality & Connection
• •Respect for Tradition (with Innovation)

Mejores Prácticas

• •Channel "The Friend Test": Before publishing, ask: "Would I say this, in this way, to a good friend I'm sharing a drink with?" This maintains authenticity and approachability.
• •Speak with Confident Humility: Be proud of the product's quality and how it stands out, but avoid arrogance. Acknowledge the RTD category's past and how SoulBoxer is different, much like the founders do.
• •Emphasize Craft and Quality, Simply: Talk about premium ingredients and bartender-inspired recipes without overly technical jargon. Make the craftsmanship feel accessible.
• •Infuse Midwestern Warmth: Let the copy reflect a sense of hospitality, welcome, and shared enjoyment. Make it feel like an invitation.
• •Balance Classic with Convenience: Lean into the nostalgia and timeless appeal of classic cocktails, while consistently highlighting the ease and modern convenience of the "pour and enjoy" format.

Percepción Social

High Quality for RTD, Authentic Taste, Trusted & Reliable, Wisconsin Heritage, Slightly Premium but Worth It

Ejemplos de Copy

• •Headline: The Classic Cocktail. Perfected. Bottled. Body: We get it. "Bottled cocktail" can be a scary phrase. But at SoulBoxer, we only bottle what we'd proudly serve our friends. Real ingredients, timeless recipes, zero pretense. Just pour and rediscover your favorite drink. Call to Action: Find Your SoulBoxer
• •Headline: Your At-Home Bartender, Now In a Bottle. Body: Craving that perfectly balanced Old Fashioned but not the fuss? SoulBoxer delivers bartender-quality cocktails straight to your glass. Crafted with Midwestern heart and the finest spirits. Cheers to that. Call to Action: Explore Our Cocktails
• •Headline: SoulBoxer: More Soul, Less Muddling. Body: We love a classic. Especially a classic Wisconsin Brandy Old Fashioned. We've done the work – sourcing Door County cherries, quality brandy, and the perfect bitters – so you can just enjoy. It’s a revival, bottled. Call to Action: Taste the Tradition
• •Headline: This Isn't Your Average Ready-To-Drink. And We're Proud of It. Body: Forget those syrupy-sweet concoctions. SoulBoxer is about real, spirit-forward cocktails. Bold flavor, honest craftsmanship, and the kind of quality that makes you say, "Okay, *this* is what a bottled cocktail should be." Call to Action: Experience Real Craft
• •Headline: From Our Home Bar to Yours. Body: SoulBoxer started with a simple idea: make it easy for everyone to enjoy a truly great cocktail. Inspired by Midwestern hospitality, every bottle is a promise of quality and good times. Welcome to the SoulBoxer family. Call to Action: Shop Now & Share