Brand Tone

Conscious & Responsible, Positive & Uplifting, Community-Oriented & Engaging, Transparent & Honest, Design-Forward & Playful, Purpose-Driven

Brand Values

• •Sustainability
• •Fairness & Ethical Production
• •Social Impact & Responsibility
• •Transparency
• •Quality & Durability
• •Design & Aesthetics
• •Community & Collaboration
• •Conscious Consumption
• •Holacracy and Nonviolent Communication

Best Practices

• •Always Lead with Purpose: Ensure every piece of copy, no matter how small, ties back to the core mission of sustainability, clean water, and reducing plastic.
• •Maintain an Uplifting and Empowering Tone: Even when discussing serious environmental issues, frame the message around positive action and the collective ability to make a difference. Avoid overly alarmist or guilt-inducing language.
• •Highlight Tangible Impact and Transparency: Use specific details and facts (e.g., "€1 per bottle to WASH projects," "60-80% recycled glass," "B Corp certified") to build credibility and show concrete results. Be open about processes and challenges.
• •Embrace the "Soul" and Design Aspect: Consistently weave in the aesthetic appeal, artistic collaborations, and the idea that a soulbottle is a "companion" or a "statement," not just a utility item. Use engaging and sometimes playful language like "making drinking water sexier".
• •Foster Community and Inclusivity: Use language that invites participation, acknowledges the collective effort ("Together with you..."), and makes people feel part of the soulbottles movement. Regularly feature user-generated content or stories if possible.

Social Perception

Highly Positive for Sustainability and Ethics, Appreciation for Design and Quality, Trusted Brand, Community Support, Seen as More Than Just a Product, Good Customer Service

Copy Examples

• •Headline: Sip Sustainably. Change the World. Body: Your soulbottle isn't just a beautifully designed, 100% plastic-free way to stay hydrated. It's a daily commitment to a cleaner planet and fresh water for all. With every refill, you reduce waste. With every purchase, you support vital WASH projects. Join the soul movement. #RefillAndCreateChange
• •Headline: More Soul. Less Plastic. Body: We believe in a future where style and sustainability go hand-in-hand. That's why our award-winning soulbottles are crafted from fair-trade, climate-neutral materials, designed to inspire. Drink tap, ditch plastic, and feel good doing it.
• •Headline: Designed for Good. Built to Last. Body: Discover the soulbottle difference: stunning artist designs on durable glass and stainless steel. Fairly made, 100% plastic-free, and every bottle helps bring clean water to communities in need. It’s more than a bottle, it’s a statement.
• •Headline: Your Daily Dose of Positive Impact. Body: Start your day with soul. Choosing a soulbottle means choosing beautiful design, exceptional quality, and a commitment to a healthier planet. We're transparent about our journey, from fair-sourced rubber to carbon-neutral production, so you can sip with a clear conscience.
• •Headline (Addressing recent news with a positive spin): Unfinished, Not Over. Our Journey Continues, With Soul. Body: We’ve always been about transparency and a mission bigger than just bottles. As we navigate this new chapter, our commitment to a plastic-free world and fair practices remains unshaken. Support the soul, grab our new "Unfinished" steel bottle, and let's keep making waves together. #WeAreNotFinishedYet