Brand Tone

Earthy, Mindful, and Artisanal. The language is grounded and connected to nature, avoiding overly polished or corporate tones. It suggests intentional creation and curation, valuing conscious consumption. The tone is warm, approachable, and personal, reflecting a creator speaking directly to their community.

Brand Values

• •Authenticity
• •Craftsmanship
• •Conscious Consumption
• •Community
• •Soulful Connection

Best Practices

• •Lead with "Soul" and "Story": Always frame products around their meaning, origin, or the feeling they evoke. Use storytelling to describe both handmade and vintage items.
• •Embrace Imperfection: Use words like "hand-shaped," "unique variations," and "one-of-a-kind" to turn the handmade nature into a key benefit. Avoid corporate or overly perfect language.
• •Use a Sensory Vocabulary: Incorporate words that evoke touch, nature, and emotion. Terms like "earthy texture," "warm tones," "gentle weight," and "intuitive design" will reinforce the brand's identity.
• •Speak from the "We" of the Collective: Use "we" and "our" to foster a sense of community between the creator and the customer. Frame posts and updates as sharing something with a valued group, not just selling to a consumer.
• •Maintain a Calm, Mindful Cadence: Keep sentences clear and uncluttered. The writing style should feel as calm and intentional as the creative process itself. Avoid excessive hype, exclamation points, or urgent calls-to-action that clash with the mindful tone.

Social Perception

Customers perceive Soulbelly Collective as a source of unique and meaningful jewelry and goods, valuing the artistic quality and supporting an individual creator. The brand is seen as trustworthy and personal due to direct interaction, fostering loyalty. It offers more than products; it offers wearable art with a story.

Copy Examples

• •From the earth, for your soul. Our new collection of clay adornments is here. Each piece is slowly and intentionally shaped by hand, ready to become a part of your story. Explore the collection—link in bio.
• •A piece of the past, reimagined for your present. This vintage silk scarf was curated for its timeless spirit and whispers of a story we can only imagine. A truly one-of-a-kind treasure waiting for its next chapter with you.
• •Soulbelly Collective was born from a simple desire: to create and share objects with soul. We believe in the beauty of the handmade, the stories held in vintage treasures, and the power of adorning ourselves in ways that feel true. This is more than a shop; it's a collection of pieces made with intention, for you.
• •Slow down, adorn intentionally.
• •Tired of the trend cycle? Wear your soul. Our handmade clay jewelry is crafted for the individual, not the masses. Unique, authentic, and mindfully made. Find your piece at soulbellycollective.com.