Brand Tone

supportive, hopeful, and relatable. It's also informative and trustworthy without being overly clinical. They aim to be approachable and friendly, making the topic of CBD less intimidating and more about everyday wellness. There's an element of being modern and clean in their visual and textual presentation.

Brand Values

• •Wellness & Relief: Their primary goal is to help people manage everyday stress, pain, improve sleep, and enhance overall well-being.
• •Quality & Purity: They emphasize high-quality, organically farmed, USA-grown hemp and clean ingredients, with CBD isolate products (THC-free).
• •Transparency & Trust: Soul is open about its testing processes, providing third-party lab results (COAs) for their products.
• •Efficacy: They highlight that their products are scientifically and doctor-formulated to maximize bioavailability and effectiveness.
• •Customer-centricity/Relatability: Founded by individuals who experienced the benefits of CBD firsthand, they aim to connect with customers on a personal level, understanding their struggles.
• •Accessibility (Taste & Ease of Use): They focus on making wellness products that "work as great as they taste," offering various flavors and easy-to-use formats like gummies.

Best Practices

• •Embrace Empathy: Always write from a place of understanding the customer's challenges (stress, pain, poor sleep). Use language that shows you get it (e.g., "Life can be a lot," "Tossing and turning?").
• •Focus on Solutions & Benefits, Gently: Highlight how Soul can help, but avoid overly aggressive or miraculous claims. Use hopeful and supportive language (e.g., "find your calm," "reclaim your day," "supports focus").
• •Keep it Clear & Accessible: Avoid jargon. Explain CBD in simple, relatable terms. The tone should be informative but not condescending or overly scientific.
• •Maintain a Positive & Uplifting Voice: Even when addressing problems like anxiety or pain, the overall message should be optimistic and empowering, focusing on the potential for improvement and well-being.
• •Incorporate the "Why": Weave in the brand's origin story and values of quality, transparency, and efficacy where appropriate to build trust and connection. Remind customers that Soul was created by people who genuinely wanted to help others find relief.

Social Perception

reputable and trustworthy brand within the CBD market, particularly for those seeking THC-free options. Customers view their products as high-quality and often effective for their intended purposes (sleep, anxiety, pain relief). The brand's commitment to transparency through lab testing is well-received and contributes to this positive perception. The personal story of the founders resonates with consumers, making the brand feel more authentic and relatable. They are seen as a modern wellness brand rather than a purely medicinal one.

Copy Examples

• •Headline: Feeling overwhelmed? Find your calm with Soul. Body: Life can be a lot. Our CBD is here to help you navigate the noise and rediscover your center. Natural, gentle, effective. Your daily dose of tranquility awaits.
• •Headline: Sleep like you mean it. Wake up refreshed with Soul. Body: Tossing and turning? Let our carefully formulated CBD lull you into a peaceful slumber, so you can greet the day feeling revitalized and ready. Because good days start with good nights.
• •Headline: Don't let discomfort call the shots. Reclaim your day with Soul. Body: Whether it's a nagging ache or post-workout soreness, our CBD-infused relief products are designed to soothe and support your body's recovery. Move freely, live fully.
• •Headline: Wellness that tastes as good as it feels. Meet Soul. Body: We believe taking care of yourself should be a pleasure, not a chore. That's why our effective, high-quality CBD comes in delicious flavors and easy-to-love forms. Finally, wellness you'll look forward to.
• •Headline: Transparency you can trust. Relief you can feel. That's the Soul promise. Body: We started Soul because we experienced the power of CBD firsthand. Now, we share that relief with you through triple-tested, organically farmed CBD products you can believe in. Explore our COAs and see the purity for yourself.