Brand Tone

Aspirational & Cultured, Warm & Inclusive, Authentic & Intentional, Sensory & Experiential

Brand Values

• •Representation & Inclusivity
• •Global Inspiration & Curation
• •Artisanship & Quality
• •Community & Connection
• •Authenticity & Self-Expression
• •Sensory Experience

Best Practices

• •Develop a Brand Voice Guide: Document key tonal words (e.g., "cultured," "soulful," "intentional"), sentence structures (e.g., evocative, slightly descriptive), and a "do's and don'ts" list. This ensures everyone writing for the brand is aligned.
• •Immerse in the Brand Story: Regularly revisit "Our Story" and the founders' mission. Copy should always echo the core values of global inspiration, artisanship, representation, and community.
• •Use Sensory Language: Incorporate words that appeal to touch, sight, and even imagined scent or sound, reflecting the in-store experience praised by customers. Think "handwoven," "earthy palette," "subtle fragrance."
• •Highlight Craftsmanship and Origin: When describing products, briefly touch upon their artisanal nature or cultural inspiration, reinforcing the "globally inspired" and "handcrafted" values.
• •Maintain an Inclusive and Welcoming Dialogue: Especially in social media interactions and customer service, ensure the language is warm, respectful, and reflects the brand's commitment to making everyone feel seen and valued.

Social Perception

Aspirational Lifestyle Brand, Haven & Oasis, Source of Unique & Beautiful Finds, Community-Focused & Authentic, High-Quality & Curated

Copy Examples

• •Unroll a story in your home. Each thread of our Berber rugs is a whisper from Moroccan artisans, a timeless piece of heritage, curated to bring global soul to your sacred space.
• •More than a store, Souk Bohemian is a journey. A celebration of global artistry, a space where every curated piece holds a story, and where our community feels like home. Discover the world with us.
• •Wander With Us: New Arrivals + The Stories They Tell
• •Crafted by hands, chosen by heart. Explore our collection of globally-inspired treasures, each with a journey to share.
• •Elevate your everyday. Explore our curated collection of artisanal goods and bring a touch of global soul into your life.