Brand Tone

elegant, refined, and empowering

Brand Values

• •Modesty
• •Elegance & Style
• •Empowerment
• •Quality
• •Inclusivity/Versatility

Best Practices

• •Develop a Tone of Voice Guide: Document SOTRA's core values and the desired emotional response from the audience (e.g., feeling elegant, confident, respected). Include a list of "on-brand" and "off-brand" words and phrases. For SOTRA, "on-brand" might include: *elegant, refined, graceful, empowering, confident, simply modest, flowing, effortless, queen.* "Off-brand" might include: *trendy (in a fleeting sense), provocative, loud, basic.*
• •Prioritize "Elegant" and "Empowering" Language: Consistently use vocabulary that evokes sophistication, grace, and inner strength. Focus on the positive feelings associated with wearing SOTRA garments.
• •Maintain Clarity and Simplicity: While elegant, the language should remain clear, concise, and easy to understand. Avoid overly complex jargon or overly casual slang, which can dilute the refined image.
• •Be Consistent Across All Channels: Ensure the same elegant and empowering tone is used on the website, product descriptions, social media captions, email marketing, and any customer service interactions.
• •Focus on "You" (The Customer): Address the customer directly and focus on how SOTRA's clothing will benefit them and make them feel, reinforcing the empowering aspect of the brand. Examples: "Everything *you* need as a modest queen is SOTRA.", "At Sotra, we believe that every woman deserves to feel confident and stylish..."

Social Perception

a contemporary brand catering to the needs of modern women seeking stylish, modest fashion.

Copy Examples

• •Headline: SOTRA: Embrace Your Elegance. Simply Modest. Body: Discover our latest collection of abayas and hijabs, crafted for the modern woman who values grace and style. Flow effortlessly through your day with SOTRA. Call to Action: Shop the Collection
• •Headline: The Art of Modesty, Redefined. Body: At SOTRA, we believe in the quiet confidence that comes from elegant attire. Our new Summer '25 line is here to adorn you with pieces that are as unique as you are. Call to Action: Explore New Arrivals
• •Headline: Feel Like a Queen, Every Day. Body: Our luxurious fabrics and timeless designs are made for you, the modest queen. Experience the perfect blend of comfort and sophistication with SOTRA. Call to Action: Discover Your Style
• •Social Media Post (Image: Model wearing a new Abaya): Text: Effortless elegance for your everyday moments and special occasions. Our new [Product Name] Abaya combines flowing fabric with a touch of contemporary design. Be proud of covering yourself in the most modest way. #SotraFashion #SimplyModest #ElegantAbaya Call to Action: Tap to Shop
• •Email Subject: A Special Invitation: Discover the SOTRA Difference. Body: Dear [Customer Name], Step into a world where modesty meets modern elegance. At SOTRA, we lovingly design each piece to empower you and highlight your unique style. Explore our curated collections and find your new favorite today. Call to Action: Visit SOTRA.CO