Brand Tone

Sentimental, heartfelt, personal, and warm, focusing on memories and emotional connections.

Brand Values

• •Personal Storytelling
• •Commemoration
• •Craftsmanship & Quality
• •Accessibility

Best Practices

• •Lead with Emotion, Support with Features: Always start with the "why"—the emotional reason for the gift (celebrating love, remembering a pet, honoring a parent). Follow up with the "what"—the product features (quality materials, customization options, fast shipping).
• •Use "Story" and "Memory" Focused Language: Incorporate words like "story," "moment," "memory," "journey," and "cherish" into your copy. This reinforces the brand's core value of commemoration over simple product sales.
• •Speak Directly to the Gift-Giver's Intent: Frame the product as a solution to the customer's desire to express love or preserve a memory. Use phrases like, "Show them how much you care," or "A perfect way to remember."
• •Leverage User-Generated Content and Testimonials: Integrate direct quotes from happy customers into your marketing copy. Phrases like, "I broke out in tears when I got it," are more powerful than anything the brand can write itself and perfectly match the sentimental tone.
• •Maintain a Warm and Empathetic Voice Across All Channels: Whether responding to a customer service inquiry, writing a product description, or posting on social media, the tone should remain consistently gentle, supportive, and personal. Avoid overly corporate or transactional language.

Social Perception

A trusted and reliable source for affordable, personalized gifts with significant emotional value, providing good quality and value, despite a restrictive return policy.

Copy Examples

• •For a Facebook Ad (targeting anniversaries): Headline: The Night Our Stars Aligned. Body: Remember that first date? Your wedding day? The moment you knew? Keep that memory forever. Engrave your special date on our custom star map necklace and wear your story close to your heart. Create your one-of-a-kind keepsake today.
• •For an Instagram Post (showcasing a photo keychain): Caption: Carry your favorite moments with you, wherever you go. Our personalized photo keychains turn a simple picture into a daily reminder of the ones you love. Tag someone whose smile you'd carry with you! #Sotomdio #PersonalizedGifts #PhotoKeychain #Memories
• •For a Website Product Description (memorial necklace): Title: Angel Wing Ashes Holder Necklace - Keep Their Memory Near Description: A piece of them is always with you. This beautifully crafted necklace is more than just jewelry; it's a private keepsake designed to hold a small tribute to your angel. Let this piece serve as a tangible comfort and a reminder that love never fades.
• •For a Promotional Email (Mother's Day campaign): Subject: Mom's Story, Told in a Single Piece. Body: This Mother's Day, give a gift as unique as her. From a bracelet with her children's names to a necklace engraved with her own handwriting, create a piece that celebrates her journey. Shop now for a gift she’ll treasure for a lifetime.
• •For a TikTok Video (quick showcase of a custom ring): On-screen text: "Her actual fingerprint..." "...engraved forever." "The most personal gift you can give." Hashtags: #FingerprintJewelry #CustomRing #UniqueGifts #GiftIdeas #Sotomdio