Brand Tone

Empowering, Motivational, Approachable, Friendly, Community-oriented

Brand Values

• •Empowerment
• •Authenticity
• •Quality and Functionality
• •Motivation
• •Community

Best Practices

• •Always Lead with Empowerment: Every piece of copy should reinforce the core message of making women feel powerful and confident. Use active, uplifting verbs and positive affirmations.
• •Speak the Community Language: Consistently use brand-specific terms like "FREE SPIRIT" and hashtags like "#SOTIUTEAM" to foster a sense of belonging and brand identity.
• •Balance Function and Emotion: When describing products, go beyond technical specs. Connect the features (e.g., "high waist," "shiny fabric") to the emotional benefit ("feel confident," "shine in the gym").
• •Maintain an Authentic Voice: Uphold the brand's promise of being "real." Use relatable scenarios and inclusive language that resonates with a diverse audience of women.
• •Be Your Customer's Biggest Motivator: Frame your messaging as a source of encouragement. Position the brand not just as a seller of clothes, but as a partner in the customer's active lifestyle and personal growth.

Social Perception

The brand is perceived as a provider of stylish, high-quality activewear that doubles as lifestyle apparel (athleisure). It has cultivated an image of being a supportive and motivational force for women on their fitness journey. The "Made in Colombia" tag likely adds to a perception of quality and specific design aesthetics in the activewear market.

Copy Examples

• •Unleash your 'Free Spirit'. ✨ Our new collection is here to move with you, support every goal, and celebrate your strength. Discover vibrant designs made to empower your every day. Shop the link in bio. #Sotiufit #FreeSpirit #HechoEnColombia #RopaDeportiva
• •Real confidence is built from the inside out. Our leggings are designed to be the second skin that makes you feel powerful and ready for anything. As real and diverse as you are. Find your perfect fit and get 15% off your first order! #SotiufitMexico #Empowerment #Activewear
• •More Than Sportswear. A State of Mind. We are Sotiufit. We are a community of real, strong women. Join the #SOTIUTEAM. [Shop Now]
• •That feeling when your outfit matches your energy. 🔥 Ready to take on the world. #sotiufit #fitnessgirl #activewear #workoutmotivation #lookdeldia
• •Subject: The Star of Your Workout Wardrobe ⭐ Hey [Customer Name], did you know our tops are the star product at Sotiufit? Designed in Colombia for superior support, style, and comfort, they're the perfect partner for your fitness journey. Discover why our community loves them! [Explore Tops]