Brand Tone

Empowering, Inclusive & Respectful, Quality-Conscious & Selective, Aspirational & Stylish, Community-Focused (Implied)

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Cultural Respect & Inclusivity
• •Ethical & Sustainable Practices
• •Customer Experience

Best Practices

• •Prioritize clear and concise language, avoiding overly complex sentence structures.
• •Use positive and uplifting language to reinforce the empowering aspect of the brand.
• •Incorporate sensory details to highlight the quality and craftsmanship of the products.
• •Address the target audience (women, men, and children in Saudi Arabia) directly and respectfully.
• •Maintain consistency in tone and messaging across all platforms and content types.

Social Perception

A brand that empowers individuals through fashion, providing high-quality, ethically sourced clothing while respecting cultural values and fostering a positive shopping experience.

Copy Examples

• •Fashion that Empowers: Discover curated collections designed to elevate your style and confidence.
• •Experience effortless chic redefined: Shop our selection of high-quality pieces that reflect your unique self-expression.
• •SotheStore is more than just a shopping destination; it's a community where you can find pieces that celebrate your individuality.
• •Discover timeless classics to trendy finds, all crafted to the highest standards of craftsmanship and quality.
• •Catering to every taste and occasion, all while respecting cultural norms and values, explore our diverse collection for women, men, and children in Saudi Arabia.