Brand Tone

warm, nurturing, encouraging, child-centric, informative, trustworthy, aspirational, comfortable, eco-conscious, friendly, authentic, and quality-focused

Brand Values

• •Child Development & Empowerment
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Family & Togetherness
• •Comfort & Softness
• •Authenticity & Trust

Best Practices

• •Develop a Clear Brand Voice Guide: Document the identified tone (warm, nurturing, aspirational, eco-conscious, trustworthy) with examples of "do's and don'ts" for language, sentence structure, and vocabulary. Specify how the tone might slightly adapt for children's products versus the apparel line while maintaining core consistency.
• •Prioritize "Child-First" and "Well-being" Language: For children's items, always frame benefits around the child's development, safety, and joy. For apparel, focus on comfort, self-care, and mindful choices. Use positive, encouraging, and gentle wording.
• •Emphasize Core Values: Consistently weave in keywords and phrases related to "handmade," "Estonian," "sustainable," "child-safe," "natural materials," "comfort," and "growth" where relevant and authentic.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic (clean, natural, warm). For example, use emojis that complement the warm and friendly tone on social media (e.g., 🤎, ✨, 🌱) but perhaps a more straightforward, informative tone for detailed product descriptions on the website.
• •Listen and Adapt (Slightly): Monitor customer interactions, reviews, and social media comments to understand how the audience perceives and describes the brand. While maintaining the core tone, subtly incorporate language that resonates with them, ensuring it still aligns with the brand's established voice. Regular review of all communications will ensure consistency.

Social Perception

a provider of high-quality, aesthetically pleasing, and developmentally beneficial children's furniture and toys; building its perception around comfort, soft materials, and sustainable/ethical production; a thoughtful brand that cares about child welfare and, more recently, broader lifestyle comfort and sustainability

Copy Examples

• •Little hands, big discoveries! ✨ Our Sõssu Learning Tower brings your curious explorer safely to counter height, making every moment a chance to learn and grow together. Handmade with love in Estonia, because their journey is our inspiration. #SossuKids #GrowTogether #MontessoriMagic
• •Spark imagination, safely. 🧠 Our handcrafted wooden activity boards are made from natural, child-safe materials, designed to nurture fine motor skills and problem-solving. Invest in play that lasts. #SossuPlay #EstonianHandmade #SafeToys
• •Wrap yourself in a dream. Our new 'Dare to Dream' hoodie is crafted from the softest, earth-friendly fabrics for ultimate comfort that lets your spirit soar. Because gentle on you should be gentle on the planet. 🤎 #SossuLife #SustainableComfort #DareToDream
• •From their first steps to shared family moments, Sõssu is here to support your journey. Let's create, learn, and grow together, making every day a little more magical. Discover our world of thoughtful goods. #SossuFamily #HandmadeWithLove #EstonianDesign
• •Choose kindness for your child and the Earth. 🌱 This week, enjoy 15% off all our sustainably sourced wooden toys AND our new line of eco-conscious apparel. Let's make choices that feel good, inside and out. #SossuSale #SustainableChoices #ShopSmallEstonia