Brand Tone

nostalgic, whimsical, and friendly

Brand Values

• •Nostalgia
• •Quality and Curation
• •Joy and Whimsy
• •Authenticity

Best Practices

• •Embrace Nostalgic Language: Consistently use words and phrases that evoke a sense of the past, such as "throwback," "old-school," "classic," and "remember when." This will reinforce the core of the brand's identity.
• •Tell a Story: Frame products within a narrative. Instead of just listing features, describe the feeling or memory the product can evoke. The founder's story is a great asset and should be woven into the brand's communication.
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "it's" instead of "it is") and a conversational style in all communications, from website copy to social media captions, to foster a connection with the audience.
• •Focus on Joy and Whimsy: Inject a sense of fun and playfulness into the copy. Use exclamation points where appropriate and highlight the delightful aspects of the products.
• •Be Visually Consistent: Ensure that the visual branding colors, fonts, and imagery complements the nostalgic and whimsical tone of the copy. This creates a cohesive and immersive brand experience for the customer.

Social Perception

The public and customer perception of SoSo Retro is largely positive. Customers express satisfaction with the products, often highlighting their unique design and the nostalgic feelings they evoke. The brand is perceived as credible and appealing within the retro and home decor niche, with positive social media engagement and a developing community of followers who appreciate its aesthetic.

Copy Examples

• •Remember when conversations weren't just texts? Bring back the art of the chat with our classic rotary phone. It's not just a phone; it's a time machine with a dial tone. Pick up a piece of the past.
• •Spin your favorite modern tunes with a throwback feel. Our retro Bluetooth speaker blends the best of yesterday's style with today's tech. Get ready for a sound experience that's truly timeless.
• •Your kitchen is calling, and it's asking for a splash of the 80s! Our new line of candy-colored mugs and vibrant kitchen gadgets will make every meal feel like a scene from your favorite retro movie.
• •That feeling when your home is a perfect mix of then and now. ✨ Our retro-inspired pieces are here to add that sprinkle of nostalgia and joy to your modern space. #SoSoRetro #VintageVibes #HomeDecor
• •Blast from the Past! New Retro Goodies Have Arrived.