Brand Tone

Empowering & Inspiring, Positive & Upbeat, Trendy & Fashion-Forward, Friendly & Engaging, Authentic & Passionate

Brand Values

• •Empowerment
• •Individuality & Authenticity
• •Positivity & Luck
• •Quality & Craftsmanship
• •Passion for Fashion
• •Community & Support

Best Practices

• •Always Circle Back to Empowerment: Whether it's a product description, social media update, or email, find a way to link the message back to how SORTE helps women feel confident, strong, or authentic. Use words like "empower," "confidence," "shine," "bold," "unique."
• •Infuse Positivity and the "Luck" Concept: Subtly weave in the brand's philosophy of creating one's own luck and maintaining a positive outlook. This can be through direct mentions or by using uplifting and aspirational language.
• •Maintain a Friendly and Engaging Voice: Use an approachable tone. Ask questions in social media captions, use relevant emojis to add personality, and respond to comments in a warm and supportive manner. Avoid overly formal or technical jargon.
• •Highlight Authenticity and Uniqueness: Emphasize what makes the pieces and the brand special – whether it's the unique design, the story behind the brand, or the craftsmanship. Encourage customers to express their own unique style.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the feel of the fabric ("glides over your skin"), the care in craftsmanship ("meticulously crafted," "handmade with love"), or the flattering fit, connecting these attributes back to how they make the wearer feel.

Social Perception

Positive Perception, Mixed Perception on Sizing/Fit, Perceived as Niche but Growing, Customers Value Comfort and Style

Copy Examples

• •Step into your spotlight ✨ Our new [Dress Name] isn't just a dress, it's a feeling. Crafted for confidence, designed for dreams. Ready to create your own luck? #SorteStyle #EmpoweredFashion #NewCollection #OwnYourStory
• •More than just clothing, SORTE is a celebration of YOU. Discover unique, authentic pieces that empower your every move and express your true self. Born from a passion for fashion, designed to inspire. Shop your luck today! 👉 [Link to website] #SorteStore #FashionThatEmpowers #Individuality
• •(Video shows a quick change from casual wear to a stylish SORTE outfit) Text: Before SORTE: Cute. After SORTE: Unstoppable. ✨ Level up your look & your vibe. #SorteGlowUp #CreateYourLuck #FashionTikTok #Empowerment
• •Feelin' Lucky? ✨ Unlock Your Inner Confidence with SORTE!
• •Unleash your inner fire with our [Product Name] Bodysuit. Designed not just to fit, but to empower. Every stitch is a promise of quality, every curve celebrated. Feel bold, feel beautiful, feel SORTE. #AuthenticYou #PoleEmpowerment #HandmadeWithLove