Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Inclusive and Relatable, Enthusiastic and Playful, Community-Oriented

Brand Values

• •Accessibility (Affordability)
• •Inclusivity
• •Uniqueness and Curation
• •Customer Experience
• •Supporting Local
• •Trend-Consciousness

Best Practices

• •Always Prioritize "Friendly & Approachable": Use contractions (like "you're," "we've"), ask questions to engage the audience, and use a warm, conversational style. Avoid overly formal or technical jargon.
• •Infuse "Trendy & Fashion-Forward" with Enthusiasm: Use current fashion lingo where appropriate (but explain if necessary for a broader audience). Express genuine excitement for new arrivals and styles using optimistic language and emojis relevant to fashion (✨👗👠).
• •Reinforce "Inclusive & Relatable" Messaging: Regularly include phrases that speak to different ages, sizes, and styles. Showcase diverse models or customer features when possible. Ensure copy makes everyone feel welcome and understood.
• •Embrace "Playful & Engaging" (especially on visual platforms like TikTok/Instagram): Don't be afraid to use humor, participate in relevant trends (while staying true to brand values), and create interactive content like polls or Q&As.
• •Consistently Weave in "Community-Oriented" & "Support Local": Regularly use hashtags like #ShopLocal, #SupportSmallBusiness, mention store locations, and highlight any community involvement. Make customers feel like they're part of the Sorted Boutiques family and supporting something meaningful.

Social Perception

As a Go-To for Current Trends, Welcoming to Diverse Shoppers, Supportive of Local Economy, Offering a Personalized Boutique Experience, Fun and Engaging

Copy Examples

• •✨ Fresh drop alert! ✨ Your new favorite outfit just landed at Sorted Boutiques. From cozy knits to statement dresses, we've got the on-trend pieces you've been dreaming of – all without breaking the bank! 😉 Come say hi in-store or tap the link in bio to shop online! #StyledBySorted #AffordableFashion #ShopLocalMN #NewArrivals #BoutiqueLove
• •*Video shows a daughter, mother, and grandmother all finding outfits they love at Sorted Boutiques, set to a trending, upbeat sound.* On-screen text: "Sorted Boutiques: Where every generation finds their style! 💖 #ForAllAges #FamilyShopping #MinnesotaBoutique #TrendingFashion #ShopSmall"
• •🎉 SALE TIME! 🎉 Refresh your wardrobe with incredible deals at Sorted Boutiques! Discover unique pieces, hand-picked just for you, now at prices you'll love even more. Limited stock – shop now in [Stillwater/Baxter/Maple Grove/St. Cloud] or online at sortedboutiques.com! Supporting local never looked so good. #SortedBoutiques #SaleAlert #MinnesotaFashion #UniqueFinds #FashionDeals
• •Discover Your Unique Style. Affordable, On-Trend Fashion Hand-Picked Daily. Shop Small, Look Fabulous. #SortedBoutiques
• •At Sorted Boutiques, we believe fashion is for *everybody* and *every body*. We're passionate about curating a collection where everyone can find something that makes them feel amazing. Explore our latest arrivals in a variety of sizes and styles – designed to celebrate you! #LoveYourStyle #InclusiveFashion #SortedStyle