Brand Tone

Caring & Nurturing, Professional & High-Quality, Accessible & Approachable, Educational & Informative, Classic & Timeless with a Modern Twist

Brand Values

• •Skincare-Infused Makeup
• •Quality Ingredients
• •Cruelty-Free
• •Enhancing Natural Beauty
• •American Made
• •Family Legacy
• •Environmental & Global Consciousness
• •Affordability/Value

Best Practices

• •Prioritize "Makeup That Cares": Always weave in the skincare benefits.
• •Emphasize Quality and Efficacy: Use confident language that reflects professional-grade quality and proven results.
• •Maintain a Warm and Educational Voice: Be approachable and informative.
• •Consistently Highlight Core Values: Regularly mention "cruelty-free" status, the use of "natural botanicals," and "American-made" where applicable.
• •Visual and Verbal Synergy: Ensure that the visuals (images, videos) align with the caring, professional, and radiant tone of the copy.

Social Perception

Trusted by Professionals (Historically), Good for Sensitive Skin, Effective Skincare Benefits, Reliable Quality, Undiscovered Gem for Some, Positive for Cruelty-Free Shoppers

Copy Examples

• •Sorme Cosmetics: Where Skincare Meets Stunning. Reveal your radiance with makeup that cares for your skin.
• •Experience flawless coverage that loves your skin back. Our Mineral Illusion Foundation, infused with [mention key botanical/peptide], not only perfects your complexion but nourishes it with every wear. Professional results, gentle care.
• •Unlock the secret to lasting beauty! ✨ Sorme’s Fresh Start Primer creates the perfect canvas, smoothing and hydrating with [mention key ingredient], while our high-definition pigments ensure your look stays vibrant all day. #SormeBeauty #MakeupThatCares #CrueltyFreeGlam
• •Treat Your Skin & Enhance Your Beauty – 20% Off Sorme Essentials!
• •Tired of makeup that just covers? Sorme’s treatment-infused cosmetics enhance, protect, and beautify. ✨ Clinically proven ingredients. Cruelty-Free. Feel the Sorme difference! #ShowMeSorme #SkincareMakeup