Brand Tone

Empowering, Supportive, Informative, Reassuring, Modern, Body-Positive, Friendly, Relatable, Committed, and Conscious.

Brand Values

• •Empowerment
• •Comfort & Well-being
• •Sustainability & Ethics
• •Innovation
• •Inclusivity
• •Freedom & Confidence

Best Practices

• •Prioritize Empowerment: Always frame messaging around giving control and confidence back to the user. Avoid language that pathologizes menstruation.
• •Be Open and Honest: Address concerns transparently (e.g., flow levels, care instructions) to build trust and manage expectations.
• •Use Inclusive Language: Ensure copy speaks to all individuals who menstruate, celebrating diversity in body types and experiences.
• •Highlight Benefits Over Just Features: Focus on the freedom, confidence, and peace of mind Sorio provides, not just the technical aspects of the swimwear.
• •Maintain a Supportive Voice: Position the brand as a knowledgeable friend or ally who understands the user's needs and offers a reliable solution. Consistently link back to the brand's mission and values, such as sustainability and well-being.

Social Perception

Sorio is generally seen as an Innovative Solution Provider, Liberating, an Eco-Conscious Choice, Reliable (with some caveats), and part of a Supportive Community.

Copy Examples

• •Headline: Your Period Doesn't Own Your Plans. Swim Freely with Sorio. Body: Don't let your cycle dictate your life. Our innovative period swimwear offers discreet, leak-proof protection so you can dive in, lounge out, and live fully, any day of the month. Experience the comfort and confidence you deserve.
• •Headline: Period? Pool Day? No Problem. Body: Say goodbye to period stress and hello to worry-free swimming. Sorio's absorbent, stylish swimwear is designed for total comfort and peace of mind. Sustainable, reliable, and ready for your next adventure.
• •Headline: The Sustainable Switch for Your Swim. Body: Make a choice that’s kind to your body and the planet. Sorio period swimwear offers a reusable, eco-friendly alternative to disposables, without compromising on protection or style. Join us in making waves, consciously.
• •Headline: Confidence Looks Good On You. Especially in the Water. Body: Feel secure and unstoppable with Sorio. Our period-proof swimwear is crafted for a perfect fit and invisible protection, letting your confidence shine through. Swim, play, relax – your period stays private.
• •Headline: Finally, Period Swimwear That Understands. Body: Designed by women, for women. Sorio provides the ultimate in period comfort and leak-proof technology so you can focus on enjoying the water, not on worrying about leaks. Embrace every moment.