Brand Tone

Sophisticated & Artistic, Confident & Bold, Whimsical & Romantic, Edgy & Modern, Personal & Meaningful

Brand Values

• •Duality & Harmonious Dichotomy
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Storytelling & Symbolism
• •Sisterhood & Heritage
• •Innovation

Best Practices

• •Embrace Duality: Consistently weave in the brand's core theme of blending opposites (vintage/modern, masculine/feminine, bold/delicate) in descriptions and storytelling.
• •Highlight the Narrative: Always tie pieces back to their inspiration—be it NYC architecture, Victorian romance, Tarot symbolism, or the founders' journey. Storytelling is key.
• •Use Evocative Language: Employ rich, descriptive adjectives that appeal to the senses and emotions, reflecting the artistry and preciousness of the materials and designs (e.g., "fearless blend," "mysticism of Tarot," "dynamic energy").
• •Speak to the Confident Individual: Address the target audience as someone who is fashion-forward, appreciates unique design, and isn't afraid to express themselves.
• •Maintain Visual & Verbal Synergy: Ensure that the sophisticated, edgy, and sometimes whimsical tone of the copy is consistently reflected in the brand's visual presentation across all platforms, especially Instagram.

Social Perception

Aspirational & Luxurious, Unique & Artistic, Fashion-Forward & Edgy, Meaningful & Collectible, High Quality

Copy Examples

• •Where ancient mystique meets modern edge. Adorn yourself with Sorellina's Tarot collection—each piece a story, every gem a secret whispered just for you.
• •Sorellina: Jewelry that doesn't just speak, it declares. Bold designs for the woman who crafts her own narrative in the heart of the city.
• •Discover the art of duality. Sorellina blends timeless romance with contemporary fire, creating heirlooms for today's icon. Sister-designed, NYC-born.
• •More than an accessory, it's an amulet. Find your strength, your star, your sun. Sorellina's symbolic jewels are crafted to empower your journey.
• •Vintage soul, modern spirit. Sorellina reinterprets classic elegance with a fearless approach to design. Make your statement.