Brand Tone

friendly, relatable, and supportive

Brand Values

• •Style & Comfort
• •Customer-Centric Service
• •Community
• •Affordability and Accessibility
• •Quality Curation

Best Practices

• •Embrace the 'Sister' Persona: In all communications, write as if you're talking to a friend or sister. Use a warm, encouraging, and conversational tone. Start emails with 'Hi lovely,' or 'Hey sister,' and use familiar language.
• •Focus on Solutions and Support: Frame product descriptions and social media posts around how the clothing solves a problem or supports the customer's lifestyle (e.g., 'The perfect dress for when you have 'nothing to wear'').
• •Use Inclusive and Positive Language: Build the 'Sorella Sisters' community by using inclusive terms. Celebrate different styles and body shapes, ensuring all marketing visuals and text feel welcoming and empowering.
• •Maintain a Consistent Voice Across All Channels: Whether it's an email, an Instagram caption, or a product review response, the friendly and supportive voice must be consistent. Create a simple brand voice guide for all team members to follow.
• •Engage Authentically: When responding to comments and reviews, be personal and genuine. Thank customers by name, answer questions thoughtfully, and show appreciation for their feedback. This reinforces the value of 'personable customer service' and strengthens the community bond.

Social Perception

The social perception of Sorella Store is overwhelmingly positive. Customers, who refer to themselves as 'Sorella Sisters,' frequently praise the brand for its excellent and personal customer service. Online reviews highlight the pleasant in-store experience, the quality of the clothing, and the efficiency of online order processing. Testimonials often use words like 'lovely,' 'amazing,' and express a high degree of satisfaction, with many customers stating their intention to shop with the store again. This positive sentiment indicates that the brand is successfully delivering on its promise of being a supportive and reliable 'sister store.'

Copy Examples

• •Sister, your weekend look is calling! 🍂 Our new arrivals from Foxwood have landed, and they’re all about that stylish comfort you love. Perfect for a coffee run or a lazy Sunday brunch. Tap to shop the collection and treat yourself! #SorellaStore #YourSisterStore #NewArrivals #EverydayStyle
• •Your wardrobe called, we’ve got a little something for you… 😉
• •Meet your new favorite tee! The 'Embroidered Logo Tee' from Apèro is the perfect blend of casual and chic. Made from soft, breathable cotton, it's designed for all-day comfort while the signature beaded logo adds a touch of sparkle. Whether you're pairing it with denim for a relaxed vibe or dressing it up with a skirt, this is the versatile piece your wardrobe has been waiting for. Like a great sister, it’s got your back for any occasion.
• •Headline: Effortless Style is Here. Body: Finding that perfect outfit that's both stylish AND comfortable shouldn't be a chore. At Sorella Store, we hand-pick the best everyday fashion from brands you’ll love. Think of us as your sister with the best closet! Enjoy FREE shipping on orders over $150. Call to Action: Shop Now
• •Text: Your Sister Store | Offering stylish, comfortable, and affordable fashion for every day. Welcome to the family.